How We Use AI To Create HIGHLY-CONVERTING Marketing (AI research prompts to save you time)

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Yeah, one second here. And presented. Alrighty. So for you guys filing in a little bit later, this stuff is going to be full access granted to our mastermind peeps. But everyone else, you might have to just join to grab it. So without further ado, AI Research Masterclass. Let's just go slide by slide. I'll present here. We're going to pop out of the presentation, open up some documents and we'll walk through them all. We will go ahead and go. So by the end of the short presentation, you guys will unlock the rare ability to create extremely high converting marketing assets with speed. Your competitive edge in the market to be strong where most marketers are weak. And the area where most marketers are weak just so happens to be the most important area, which is the research phase. So we are about to enter research overkill mode, introducing, as Maciek already teased in the telegram, and maybe in the school group as well, the buyer brain matrix, which as we said, is our exact internal process that makes the competition irrelevant. So I don't know about you guys, but my thought process coming into this is I haven't been doing direct response copywriting for 10 years. Like someone like, what's his name, Stefan, Georgi, Just people like that, you know, Alan Sultanic. We want to be able to deliver marketing assets to that quality, but we obviously don't have that much experience. I saw the chat here. You guys look young. Maybe the people watching this back are young, so you just don't have that experience. But this is our competitive edge. If we can do amazing research, then we can maybe not be on the exact level of these greats, but we can be 90% of the way there. So that's my hope for today and is that you can come away from this with 90% of the ability of those guys. So first, a couple of notes. The goal of your research is to create a clear, deep and accurate understanding of your dream buyer or buyers, depending on how many icps you have for the product and what keeps them up at 3am at night, staring at the ceiling, in pain, in anxiety, and what they desperately wish would be different when they wake up, etc. Obviously there's more to that, but that's the basic. So if you set out to just do research, I really want to emphasize this piece right here. And for my people that have done a lot of research and worked with clients before, you know, this is a huge thing. If you have zero constraints, you will find yourself down an endless rabbit hole of research, not really knowing when to come up for error. So you don't know when to stop, which turns into a form of procrastination. It seems like productive procrastination, but what it ends up being at the end of the day is you're just doing research and not getting started on the marketing material. Well, instead what we're going to do is follow this simple step by step process. So let's just dive right into it is the five step process of building the buyer brain matrix. Step number one, we have our onboarding doc. Now as I mentioned and Machik has mentioned as well, our mastermind guys, you have the onboarding doc from Machic. Everyone else you're going to have to call recording. So why don't we just actually take a step off of here and dive right into the onboarding doc with the personal storyline questions just so we can see what we're talking about here for my guys that don't have this. And so what we're doing here is obviously sending this to our clients prior to our onboarding call and then we're diving deeper on the actual call, more so in the story kind of elements there. And I'm going to give you some kind of pro tips on that to make sure this is efficient as possible. Because as research is the foundation of a killer marketing asset, the foundation of the buyer brain matrix is this onboarding doc right here. Okay, so we'll kind of skim through it because we don't have too much time here. But obviously the goal is to get clear on your trigger moment, the client's trigger moment. How do they get into what they. Into what you are wanting to build now or what was the defining event, what was painful about your life situation that made you want to make a change, et cetera, et cetera. What did you try, what did you experiment with? How did you transform and grow as a result of that? So again, to reiterate, send this over to the client, get them to fill it out. If you don't have this, create your own version. You do have the call recording so you can kind of pull from this a little bit. But your journey from first success to where you are now as an expert, blah blah, blah, blah blah, service questions. So everything you possibly need from the client in their own words, the things that you wouldn't know otherwise, you can't research and just find this out most likely, especially the service questions. Right. So diving back in, you have step one, filling out the onboarding doc. So how do we do that the most efficient way possible? Well, extracting marketing gold with the onboarding doc looks as follows. Reiterate here because it's important. Number one, schedule an onboarding call with your client, which is mandatory anyways. But more specifically, send them this document prior. Have them fill out as much as they can. So when you're on the actual call with them, you can dive deep into the specifics. Now, when we're diving deep on the call, it's important to have a real, genuine conversation with them. Why is because we want them to flow while we're asking questions. We don't want them to kind of think too hard and answer what sounds like the best answer. I want them to be in their subconscious mind at this point. And Matrix actually takes care of this process. So he wants them to be in their most subconscious state of mind, letting things just flow so that afterwards we know this call is being recorded, we can come back, take notes, and above all else, we can focus on getting them talking, especially about their story. Now, afterwards, once we have the actual call, we'll watch the recording back and add fresh notes. So what am I trying to emphasize here is don't let there be, you know, giant gaps of unfilled air where you're just typing away. You can get the preliminary stuff, the important stuff, as they're talking, but keep the conversation alive and flowing. Keep the energy high. That's where the best pieces of gold are going to come out. And you can get them after the call is recorded. Don't worry about it. Come back, watch it, right? So watch the recording back, add fresh notes. You'll catch way more angles. Pro tip is do not rely on AI transcripts, especially if your client has an accent. I add this because of an incident we had yesterday where we onboarded a new client. They have a thick accent. I believe they're from the Netherlands. And I was looking at the AI transcripts from the call of the onboarding call Matrix had with them. AI had it completely wrong. All of it was backwards. So if I took that AI transcript, I was doing it the lazy way. I grabbed that, threw it in, created the onboarding doc, created the whole buyer brain matrix with that, and it would have thrown everything off. So we can't rely on AI transcripts with this part right here. Instead, watch the callback, get all the meat, resulting in 10 times more marketing and ammunition, more effective as well, and much deeper understanding of their story. So we dive into step number two. From there, we've filled out the onboarding doc during or before? During and after. Move to step two, which is basically just expanding that research. Right. So gathering your ideal buyers. Exact words, how do we do that without talking to the client? Because that would be the best case scenario realistically, as we get on a call with these people and pull from that. This is actually maybe even a better scenario now that I think about it, because they're going to be more honest if they're just entering into Reddit anonymously. Right. Amazon research reviews on books, let's say right on sales calls and on testimonial transcripts as well. So we're going to pull from all three of these. We're going to make a separate document. As we get into here. We're going to create a new Google Doc pedal, something like direct quotes from my ideal buyer. I do want to emphasize the titles here. This seems like irrelevant stuff. It is because the AI needs to differentiate what it's looking at within the document. So title. It's something like this. Direct quotes from my ideal buyer. So it's no brainer that AI understands what this is underneath. And you're going to dump all your findings in there, including copy and paste quotes from Reddit. Show you specific examples of that in a minute. Direct quotes from sales calls. Won and lost. Want to emphasize that one and lost. Get some one call some calls that were closed. Get some ones that had heavy objections. Both of those have equal firepower in them for different reasons. And then let's grab direct quotes from video testimonials. So the specifics doesn't really matter. I use Fireflies. You can use whatever, any transcriber run you from 20, 25, $30 a month. Just grab a transcriber, grab the videos from your client. Should be added to the onboarding doc. Throw them into Fireflies or something similar. Grab the transcript and we'll use that. Then we actually have a prompt. So I gave you guys this prompt. Mastermind guys, you have this prompt. Otherwise got a message matrix on school. Find out the process for that. A prompt for extracting marketing gold from sales calls and testimonials. So let's jump into that. And it looks like this. So it's pretty simple. Obviously self explanatory here. But the yellow bolded piece is for you to delete and replace whatever it specifically is. Are you uploading sales calls to AI ChatGPT Claude? Doesn't matter. Process is the same. Are you uploading video testimonial transcripts to AI? Tell it I'm going to share blank transcripts with you to extract deep marketing insights about my ideal buyers. I want you to analyze these conversations and organize the key findings into these following categories. Demographics and psychographics. Pain points, Desires and dreams. Objections and fears. Purchasing triggers. Transformational journey, Language patterns. Okay. Okay. So if you skip this step and you just upload the transcripts directly, it is going to be probably 10, maybe 20% as efficient as if you use this specific prompt. Because again, you want to make sure the AI is dead clear. There's no way it could go off script and pull some random piece and then make of it something random. Give it structure, essentially. So we're going to use that specific copy and paste prompts. Cool. And then moving on from there. Forum research. Use keywords associated with the offer. So I have a couple of examples here. I encourage you to do every step of this process, but of course, as you get busier and busier, you will find yourself in a position where you may need to cut some corners. If that is the case with this specific step, just do the Reddit research. It's dangerous. And the popular books and stuff that you can find reviews for on Amazon, it's great as well. We want all of it. But if you gotta cut corners, go right to Reddit, go right to Quora or whatever. But Reddit's obviously the main one and that's the one I use primarily. So here's a interesting example I pulled for you prior to this masterclass here, which is a fat loss offer, let's say, just for example, what's the worst part about being fat? Very direct question. Well, the answers in here are going to give you some fantastic ammunition. Feeling bad about the way you look, only to learn you actually look far worse than you thought. This is an example of something I would straight up copy and paste and throw right underneath the direct quotes from my market. And you obviously could go through this on your own time. But you know, I think some of the ones that stood out to me, every time I see myself in pictures, I have to reconcile that the mental image I have of myself isn't the reality that other people see. I know that I'm overweight, and I like to think that I'm honest with myself about how I look. But every time I see myself in a full body picture or my profile from the waist up, I realize that I'm bigger than I see myself. And it honestly hurts every time. This stuff is just gold, right? So grab as much of this as you possibly can. If it's too specific, I think there's Actually an example here that's too specific. I think the example was, you know, I got my picture taken on a headshot of my security job and blah, blah, blah, blah, blah. Just make them make sure they're relatively broad. Right? Because if you pull something that specific and AI uses it in your ads, VSLS sales page is just more work for you to have to edit. So just make sure it's more of a general thing that most people would experience with this. Right. So just a couple more. You know, this is a response. I see something intense here. Words ripped from my very soul. So you can see the emotion that's built up from these people. And again I mentioned prior, these people are all anon. You don't see anyone's face here, right? So this is where they really let loose and actually say what's on their mind versus what they would enter in. I don't know, a sales call. Right where their faces there, their name is associated and they're going to kind of be true, but not this brutally honest. Is especially brutal to see how many people here have experienced the rebound. I have. I went from 290 to 208 to 255 and it's crushing. Why did I let this happen? I felt so good mentally and physically at 208. I got compliments. My wife seemed interested in me. Again, huge. I was so close to getting under £200 and I'm not even sure what I did to get there, but now it's gone. Okay, so this is, this is some crazy stuff right here. And as you keep diving deeper and deeper, copy and paste, throw these in the dock, you have unlimited ammo. Obviously this is a specific to a weight loss. Just type in. I literally typed in fat loss or weight loss Reddit. This is one of the first things that popped up. Super easy, right? So if your offer is in, you know, make money online. Just something specific as a keyword. Reddit. Something specific as a keyword to your offer. Quora forum. Underground forums are great as well, just depending on your market. So that's that example. And then again, as I said, you can do the same thing with Amazon, which is more mainstream as well of just grabbing reviews from here. But if you have to cut corners, definitely rely on that Reddit search. So let's just. I haven't pre reviewed this, but same thing. I just typed in fat loss book or ebook or something like that. And we came up with the obesity code. The spectacular name there, unlocking the secrets of weight loss. It's got 37,000 reviews. So I'm not going to come in here and just grab the five stars. I'm not going to come in here and just grab the 1 stars. I'm going to grab the 2 stars, the 3 stars, 4 stars, just skim through them and see what catches my eye. Right? So I don't know, let's. Let's click three star. Yet another Atkins knockoff. That's already something, right? So a lot of people talking about the Atkins diet, keto, what have you, grabbing specifics from here. I don't want to waste too much time on the nitty gritty of this, but you get the example. It's the same thing as Reddit. You just go through and find specific things that kind of are gut punches. And you grab those, you copy, paste them, throw them into a doc. Now I'm going high level overview. By the way, guys, we're going to actually run an example of this so long as we have time. Hopefully with a random onboarding doc or a random piece of material, we'll build out a buyer brain matrix. Granted, it's going to be the simplified version because we don't have hours to dive in, but regardless, we go through here, maybe we'll go through the two stars. The reason I emphasize not one stars, one stars. You'll see edited and incomplete, poorly edited. That doesn't matter to us. It'll say something like, if it's a physical book, you know, it shipped here and was in a million pieces, like that doesn't matter for us. Right? So we just want to dig for the gold in between here. You know, cover is blurry, doesn't matter. Okay, so the meat's usually in the three star, the four star, the two star. What did they not like about the book? What did they like about the book? How can you bring that into your marketing messages? That's the whole point there. We'll do that later on as well. Dive deeper. Copy and paste whatever sticks out to you. Avoid screenshots. This is important. Avoid the screenshots because AI usually doesn't pick up on them. I learned this the hard way as well as with all of these lessons. If you just grab screenshots going even more the lazy way, you just, what is it? Command shift four, something like that. Screenshot it, throw it into the doc, AI will usually skip right over it and just look for the text and it'll grab that. Something I did not include in this as well, which is very important. I'm just going to drop it here and hopefully you guys are taking notes when you guys have a document, whether it be the onboarding doc, whether it be the deep research doc I'm going to introduce in a minute and you want to bring it over to AI. The best format you can possibly do when you save these documents is a dot txt, a text file. So just remember that for some reason it picks up more from that text file versus a PDF, what have you. So just remember that. They'll just make your job even easier and more accurate. Diving into step number three, this is my favorite part of the process. I'm biased because I created this deep research doc as well, but I searched the market far and wide. There's so many different creative briefs on the market. I'm sure many of you are familiar with creative briefs. Just basically a research document. I found that a lot of them were missing many of the pieces that I felt I needed. So I created my own. I compiled all of the best research docs I ever found in many different coaching programs. 50,000 plus dollars worth of coaching programs made it my own process. Take this. If you're in the mastermind, take this and make it your own. You know, I went above and beyond here, so you should have more than you need. But if there's one or two things that you know, maybe you're a content creator, you just do content, or that's your main thing. Might be slightly different of a variation versus me doing sales pages, low ticket, VSL's, ads, what have you. So this is where we expand and organize our initial research. Let's take a look at that and then I'll show you how to use it specifically. So a little intro here. It's not important. We have 10 steps, technically 11 because I have a 1.5, but we'll briefly scroll through this again. I want to keep it brief. Who they are basic who is your customer? Basic facts. What do they believe about the world? Their view on God? Government should be religion, you know, whatever. Government, success, society. Add whatever you wish. What are their dreams and desires? What are their proudest achievements and most painful failures? What outside forces do they believe have prevented them from living their best life? Sum up their core beliefs about life, love and family, etc. In two to three sentences. Give a little example here. That's mainly for you or the AI to side note as well. When you do this, it's not going to be 100 complete. I want to make this clear. I don't know if I included this in the masterclass. It's not going to be 100%, all the way there. I want you to think of it like when we finish and create this buyer Brain matrix, you're 80, 90% of the way there, right? So AI will look at this. I also want you to look at this and, and make sure that it fits right? Make sure that it's accurate. Make sure that it's summed up the best way possible for this whole document and prior documents. And post documents. Don't just rely on just the AI spitting out perfection. Hopefully if you did a great job in onboarding doc, it'll almost spit out perfection. But you know, make sure you go through and add your own stuff, you'll be 80% of the way there, which is why it's so quick to come up with these amazing marketing assets. So we'll go into 1.5, their exact words. Obviously you came up with most of those prior steps so you can copy and paste right in what phrases do they use? And you're feeding this to AI so it'll grab those, throw it right into 1.5. But now it's a more streamlined, organized document. Okay, example there, number two, their present pain. What keeps them up at 3am raw unfiltered truth. You'll grab raw unfiltered truth from their exact quotes and necessarily won't come, it won't necessarily come from the onboarding doc because again, it's just the your client understanding of their pains and desires. But when they say it, it's completely different. So we're just arming ourselves with a more effective way to fill these out. What's your biggest daily frustration? Where do they feel painfully stuck? What makes them feel like they're falling behind? What triggers their pain throughout the day? What situations make them feel like an outsider? So as you can already tell, this goes in major depth. This takes into account behavioral psychology and everything you could possibly take into account to really effectively craft these messages versus something. You know, a lot of the research briefs I see are just, you know, name the product, what's the pain, what's the promise? You know, it's just, it's not specific enough. I wanted to make it specific so a 9 year old could come in here and kind of figure this out. Real motivation. Who are they trying to prove something to? That's another good one. What would solving this actually mean for their life or the people around them? How would that change their relationships? What opportunities would open up? What opportunities would they have to give up? What's the cost of not solving this future pain? Number four, their internal blocks what limiting beliefs keep showing up? What stories do they tell themselves about why they can't succeed? That's a major one. What makes them feel like an imposter? What do they feel guilty about not doing? What logical excuses validate their fear, and so on and so on. Then we go to Buying triggers. We have a bunch for that. Their emotional baggage. An example of that. Specifically the example is for here. This last question. What makes them think this is probably bs? When they see new solutions, it's going to be covered probably in those Reddit docs as well. The reviews the 1 stars 2 stars 7 their transformational journey what's the before picture? What's the after picture? Crystal clear detail. Guess I shouldn't have skipped over this as well since we just said that this template helps you understand exactly who you're selling to answer each question with as much detail as humanly possible. The more specific you are, the better your marketing will be. Back to seven and an example. What new identity do they want? Number eight Their market awareness. How well do they understand their problem? What solution are they already aware of? I know. Matrix Loving this doc. I didn't even get to show him each and every single step of this because I made it even better. So I know he's probably sitting there like oh man, this is so good. What advanced concepts scare them? What resources are they overlooking? How experienced are they with solutions in the market? Newbie tried a few things. Burned out Veteran Majorly important question to get answered. How we solve it? The bridge Blah blah blah blah blah blah. Specific tools, trainings, guarantees Remove the risk of trying. Number 10 our unique advantage. What's our special method or process called, such as the Buyer Brain Matrix? Why does our approach work when others don't? What common wisdom do we prove wrong? Sacred chaos. Who else tried to solve this problem and why do their solutions not work as well as ours? If you're crafty, if you looked at research docs before, I hope your mind is a little bit blown here and you're excited about using this Mastermind People, I hope you're excited about using this because I don't know, I would challenge you guys to try to come up with something else that we need in here to make it even more dangerous. Just prove me wrong and make it better.

Why not?

That's it. Once you fill this out, you'll know the market better than they know themselves. Fact. P.S. remember, the more honest and detail your answers are, the better your marketing will be. Don't hold back. Write down everything and Even more importantly, PPS, don't stress if you can't answer everything perfectly. 70% completion with deep answers beats 100% completion with surface level BS. Read that over and over again. Complete the doc. Moving on. Step number three is now done. So we got the onboarding document. We got exact quotes in their own language. Step number two. Step number three, the deep research doc we create. Well, let's not get ahead of myself. The flow of research, we create this using the other two. So feed your completed onboarding doc step one and your direct quotes doc step two to AI ChatGPT Claude does not matter. Let it analyze everything. I didn't put specific prompts here because you guys are intelligent and you can figure out the two sentences to feed this, which is literally I am uploading you an onboarding doc in a direct quote in a document filled with direct quotes from my market from my client. Blank, who has a coaching program, has a blank on blank, right? Analyze this in deep detail and don't do anything with it yet. That's your, that's your problem. Just say something similar to that. Submit it, let it spew back to you what it understands. Maybe review it real quick just to make sure it's accurate. Then upload the deep Research template. Obviously file, make a copy with all these things if you have access to it. Wink wink. Upload Deep research template and then tell AI to fill out the onboarding or fill it out with the onboarding doc info. And I should say with the onboarding doc info and the direct quotes doc, you don't even really need to say, just take what I just gave you the resources, fill out this document with it, provide as much detail as possible. Bang. Key point, quality in, quality out, garbage. Initial research in the first two steps equals garbage. Deep dive doc equals bad marketing assets, equals less money in your bank account. Why do that? Don't do that. Just spend more time and make sure they're good. Step number four. This is one of the last steps in the process. Told you guys to be extremely simple. So easy. Ideal Buyer journal entries where your market's hidden desires get exposed even further. Realistically, because they did on your research in the Reddit and the Amazon reviews. Ideal Buyer journal entries. Just dive in and look at it. I created this prompt here for you guys to use. So our goal here is we want to create around a thousand to a 1500 word personal journal entry as if they were writing it late at night, let's say, or right in the morning, what have you. And we're going to do A negative version of this. We're going to do a positive version of this. So if you notice, there's a reason why the steps are in order. You shouldn't do these out of order because it'll mess up the quality of each moving piece where this journal entry is only as good as, again, the last pieces that you created. How good are those? It's going to make a banger journal entry. In the negative version, them complaining and then in the positive version, as you can see here. So let's. Let's kind of dive into the prompt itself. So upload the Deep Research doc that you just created, plus direct quotes. I should say, just make this clear as day while we're here. And you could also use the same AI chat log you've been using to create the Deep Research document. Why not just make it easier? Or actually, you know what Deep Research doc will have? No. Yeah, do both of those. So copy and paste prompt. Write an emotional 1000-1500 word negative personal journal entry from the perspective of my target audience. Now this is the reason I said the pro tip. Use the same AI chat log. You could, in this instance, delete the yellow target audience and write for my audience because it knows your audience. Or you could just start a new one and write your audience struggling with main pain point or main pain points. Just list one, two or three, one or two of the most powerful ones it'll give the AI guidelines. Let the protagonist openly express their deepest pains, revealing how their struggles affect them and those around them. Stick to one core pain point and explore it deeply without introducing unrelated problems, et cetera, et cetera, et cetera. Keep the writing conversational and straightforward using simple language. One of the most important here. Make sure each sentence is focused on a single idea and avoid redundancy. Let it spit back negative personal journal entry. Of course, read it. Make any edits that you need to make. And then what we're going to do is we're going to do the same thing, but we're going to add a new prompt here in the same chat log. And this time it's going to be a emotional, positive one, right? So as if they suddenly got out of the pain landscape. Excuse me. And they are now in a positive situation where they've solved all their problems, or at least they're on the journey to solving all their problems again. Makes for killer marketing assets. So now I want you to write me a similar emotional journey journal. Journey entry or journal entry? Yeah, we keep it as journey from the point of view of Blank. Who? Blank. But this time I want it to be a positive journal entry. And as if suddenly they have lost all the weight and can finally fit in their clothes from five years ago. Whatever. Right? You know the specifics. You should know by now. Throw them in there, grab both of the pieces, have a new doc where it's your journal entries and we move on. So step number four is now complete. As with every step of the process, read this through thoroughly and make it as accurate as possible before moving on. This should be without saying, but just to clarify. Oh and I'm just going to reiterate one more time because I didn't put the slide there and just make it stupid, simple and digestible new doc for this because we're going to end up adding all of them together in the next slide here. But just make a new doc and make this doc titled Journal entries for my ideal buyers. Paste negative, Paste Positive. Now you have the separate pieces, separate steps and then what? Copy and paste everything from step one to four into one fresh Google Doc. One brand new fresh one. Pulling from experience here, I've made the mistake prior of trying to just build all of this in a chat, log in, chatgpt or Claude and then telling it to send me everything back. Well, if you have any experience with AI and marketing within AI, it'll skip 25% of it's the most frustrating thing in the world. You went through this whole thing. It skips the journal entry, skips all this. So just keep each in a separate doc manually. Open up a new doc afterwards, copy and paste step one into the new doc. Step two, step three step four. Bam. Bonus step for winners only. I hope all you guys are winners on here. I know you guys are. So follow the step. Read your brand new buyer brain matrix two to three times through. I feel as though this is probably going to be the most skipped step, but it's the most important step out of this. And why? Because again, you never want to assume the AI got everything right. That's honestly one of the main reasons. It's because if you have one section that is inaccurate or pulled from a different ICP than you're going to use in your marketing assets, you're going to throw throw the whole thing off and it's going to lead you to unlimited frustration. You're going to go back and redo all that. While you're probably on a time crunch for your client. So just make sure you do it right the first time. More importantly, just having the buyer brain matrix put together is not enough. It's very powerful. But understanding the buyer brain matrix is what allows you to know your ideal client or buyer better than they know themselves. Very important. Understanding the buyer brain matrix is what allows you to know your ideal buyer better than they even know themselves. And this sounds like marketing slang. It's 100% accurate. They don't know what they don't know. You do because of the buyer brain matrix. Now recap. Number one, fill out the onboarding doc in extreme detail. Number two, gather exact quotes from forums, from sales calls, testimonials and obviously reviews as well, which is not there, but you get it. Number three, expand your initial research using the Deep Dive doc. And not only are we expanding it, we're consolidating it and organizing it, which is very important for AI to spit back good stuff. Number four, use those three documents prior to create your ideal buyer. Journal entries. Put in number five, put everything into one doc. Read your brand new fire brain matrix two to three times through. Oh, one more thing. I forgot to put this in here. You guys are lucky. I. I'm assuming 90% of people don't know about this. You're welcome. Because this is the best tool of all time and it's completely free. Download the voice in extension. I tagged it here. If not, just literally go to Google, type in voice in Chrome extension or whatever browser you use. I believe it's only on Chrome, unfortunately. So if you don't use Chrome, tough luck. Grab Chrome and use it. But this allows you to essentially speak right to. I would do it right now, but it might mess up this presentation. So this is the piece right here. Just click the microphone. It allows you to talk not only because it's easier, but actually because again, like we talked about with the onboarding call, letting your subconscious flow. I literally shut my eyes and I'll read something, let's say from the AI. I'm putting together the Deep Dive research talk and it gets some piece wrong. The extent to which I can explain what is wrong and subsequently what I want it to correct via text, just writing versus via me saying it is a completely different level or a degree. So I always use this piece right here. Click voice in and I say what I want to do, especially if I happen to be, you know, on my phone using ChatGPT walking around which is a another hack there. Get your blood flowing for editing or what have you. Click voice in. Shoot over a voice note, let it utilize it. Congrats, you've just unlocked the rare money printing ability to a create Killer marketing assets and do it extremely fast. VSLs, TSLs, ads, emails, content, you name it doesn't matter what it is. You use this to make it even better and it allows you to dominate the competition. As I mentioned in the very beginning, it gives you that edge that you might not have right now. Even if you do all the merrier. It just makes you even better and it allows you to beat all the controls. Next steps, use the buyerbrain matrix as the core foundation of every marketing asset you create here on forward. Add additional golden nuggets to it. The buyerbrain matrix is it whenever you stumble across them. So again, it is an ongoing process. But you, you bookended the process so. So it's not just I'm going to do research and two weeks later you're still doing research and you procrastinated making the asset or doing whatever you need to do. Whatever project you're focused on as things pop up, you know, maybe for us, for example, randomly our clients will just slack us. Oh dude, I forgot about this thing. This is something that was on a sales call five months ago. I didn't include with you guys, but this would be great. Oh guys, include that I'm married on the sales page. Whatever the little tiny thing is. Throw that in there. Number three. Get pinged with messages like this from happy clients and this reads like we staged this. It reads like we staged it. It's so good. I was so happy when I saw this. I know Matrix was as well. This is the most fun I've ever had in business. Honestly, you guys do such an amazing job encapsulating the message and painting the narrative. I literally love putting the final language touches on it because could do this all day. Thanks for baking business fun info. Profits again reads like a testimonial. It's so good. But that just happened organically from one of our clients when we sent over believe this was the full sales page after the vsl, et cetera. We're doing a low ticket funnel for them. Obviously the demo funnel. They were just loving it, right? So I don't know. I don't think it was this client. We also had another client where we sent over some assets and they said quote unquote, I'm literally in tears right now because you are able to capture the message that I've been trying to say for years. I just wasn't able to say it. And you guys put it together in such a beautiful sequence. That stuff's cool. When you hear that and you know you're about to print money now. Let's create one together. But before we do matrix, anything that you wanted to add to this or is it 100% streamlined? I'm gonna stop sharing for a moment. Just curious from your point of view, like, anything that I left out, anything you wanted to highlight, anything from the onboarding process that I don't do myself. The video calls.

Sir Nicholas. I think you cooked, my bro. I think you cooked. Of course, it's just like the prompts that we use when the vibrant metrics is created. That's potentially like another mascot that we can create. But yeah, guys like that, that formula, it's like our entire what everything stems from. Like when we got that we create sales pages via sales emails and like Sir Nick, I call him Sir Nick, by the way, that's his name. He knows he kind of like his workload has been slashed by half. And not only that, we're sacrificing the quality because that's not happening. We're actually increasing our results. Like, if you follow me on Twitter, like, you'll see the results that we generated for clients. So this buyer brain matrix formula is at the stem of all AI success. And of course, Nick had just walked through that extensively now as he finished up the Mars class. We want to do one visual example, so it's kind of as practical as possible. We'll spend about. Nick, how long do you think it'll take? About like five, ten minutes?

Yeah, we can run through it very quick. Again, guys, it's going to be basic level because we're just running through it, but obviously you'd add more context to it. So maybe five to 10 minutes. Especially if one of you guys has an onboarding doc, any, any version of that. If you want to pop it in the chat, that would be sweet to just literally take a live example that I haven't done before.

Yeah, let's spend five minutes on this process. And that leaves us about 10 minutes or so for like an AI Q A to finish this Grand Slam AI training. So guys, if anyone's going to onboard in doc, what you can do is raise your hand and we can use of course, the first one that comes into the chat. It can be like a general onboarding doc for like a new client you signed or like any assets. And then we'll show you this product process A to Z. Bro.

Mark.

Mark, let me say something, bro. This guy always sees this, always takes action at first. Bro. Bro. Mark, have you got like a. No. Mark, have you got like an onboarding doc?

Bro, Yeah, I could just drop it inside the chat.

Yeah, yeah, bro, just drop inside of Google me. And then Sir Nick will begin to work his magic.

Yeah, just make sure it's. You share it like it's open sharing. Oh, yeah. For some reason I was just going to drop the file or. Right, let me actually drop the Google Doc. Yeah, I mean, either way, I guess I could just download it.

You know, the Google Doc with, With. With editing access.

Let me know while we're loading this up. Drop in the comments if you enjoyed that, if you learned something, if any of that was similar to your process. I'm curious because there's so many of you guys on here and I haven't met you guys yet. Drop some feedback here as we go through. All right, so I just dropped it inside of the. The chat. Nice. Too much sauce. I read. Nice. All right, cool. Alrighty. So again, I'm downloading. All right, I guess I should share my screen. So you guys see what I'm doing here? I'm gonna be quick again. Remember guys, I'm just whipping through this thing, so just see the power of five minutes of research, which is nuts. Okay, this is the one I was shared by Sir Mark. Or let me get your full name. What was it? Mark. Mark Anthony. What was your name? Yeah, Mark Anthony. Mark Anthony. Just met up with a friend named Mark Anthony. Now I'm exposing another piece right here. You guys might as well take it. Alan Sultanic bot chat GPT. Find that thing. Just literally type in Alan Sultanic Chachi BT bot. Find that beautiful. I grabbed this thing I download. I think I just already did, but either way, plain text, bam. Now let me act like I'm you guys. And this is a fresh situation. So I'm looking at this, right? I've got an onboard doc. Okay, cool. And then what was step two? So step two was gather your ideal buyer's exact words. So, well, let me actually first see this. What's the offer? Client's current situation. What is the cost of them staying where they are? This creative brief looks familiar. I know this one. We empower residential real estate agents, particularly those age 18 to 40, the knowledge, tools and strategies to secure, consistent listings. Did you get that, that voice in sauce from the same person who gave me this creative brief? Yeah, of course I did. Absolutely.

Yeah.

That's some lore for anyone that doesn't know. And yeah, I definitely did. So that's. Grab both of those. Okay, so gather your ideal buyers. Exact words. So you know what? I'm going to skip this step because I want to make it quick, but this would just add to the process. But you guys will see. Let's say I added some specifics in here. I'm going to trust Mark Anthony put some great detail in here. So I'm going to skip over that. Let's say we added some forum research. I was looking into the niche, the problem points, sales calls and testimonial transcripts. Let's say I added a couple of those. But you're going to see the power without that. Right. So let's skip on to step three. What was step three? The deep research talk. Okay, so I'm going to download this in a text file. I'm going to go to chat GPT. I'm going to say hopefully there's no incriminating information in my downloads. Here, throw this in here. Analyze this in detail and spit back. Yeah, just analyze this in detail. Keep it simple. And then our deep research doc, throw it in here. Now I want you to fill out this deep research doc using the information from the creative brief I just sent you. Simple enough. Let me get rid of this for you guys. And bang. And then it's going to send it back and what I'm going to do is open a new doc, Docs Google or docs New start a new one. Bam. Might have to do that once more because I paused it as you guys notice. So upload from computer deep research doc. Bam. Now I want you to fill this out. Okay, go ahead. And then it's going to spit back insights from. Yep. So it knows exactly what we're talking about, that creative brief, who they are. It's going to just start pumping it out again guys, Same exact process with Claude. So let it spit it out. I'm going to just copy this. You have two options. You could just say, hey, send me this in a PDF and just download it for the sake of time. I'm just going to copy this and throw it over to the document stock while it's spinning back. I'm curious what step number four is. We can get into that ideal buyer journal entry. So let's load that bad boy up and I'm just going to copy and paste those prompts. But this is going to spit out. Might take a little minute here, but yeah, you can see how much detail it's putting into this too. Who is your customer? What do they believe about the world? What are their dreams and desires? Oh, it got rid of the numbers. Good. I was wondering why is it number one all the way down to Here. Oh, it is. Wow. Okay, so yeah, you can see, I mean, think about it, right? We have number one through 10. So this is just who they are. Look how much information is right here. Obviously, Mark Anthony did a great job with his onboarding doc, which will. Let's see if I can open it back up. Yeah, and kind of review this while we're letting this load here. But go through the problem. Problem list. You can see, just for an example, if you guys haven't filled one of these creative briefs out. What, how many pages is 28? See, it's exactly what I do to my. At minimum they're 20 pages every single time. So the more the merrier. A lot of people will not do this level of detail. And shame on you. What is the gap? How do they bridge it? Et cetera, et cetera, et cetera. Very similar to the one that we provide you guys if you're in the mastermind again, if not, message matric on school and talk to him about that. But you can see we're pulling all of this. We're spitting it into this and making it more digestible for AI and maybe worded different and maybe pulled into a completely different angle just based upon the questions that are asked. Okay, first one, they need a system that generates their first steady stream of leads. Okay. So we can make that more specific. But again, we're going basic, so I'll just analyze this. What insider language do they use? Sphere of influence, nar, CRM, etc. We're almost done. Bam, we're done. Okay, now we'll take this. Copy it. Deep Research document. This is our new Deep Research doc. We will now download it. So now this has replaced our onboarding doc. He gave us a creative brief. So similar thing. It has now replaced that. It's in more detail. You could always, you know, submit both. But point being, we go here. Write an emotional. Now again, we're, we're in the same doc here, so I could literally just replace this, the yellows as I'll show you with non specific things I can say. Write an emotional negative personal journal entry from the perspective of my target audience. Struggling with the pain points we. We just highlighted. Okay. Guidelines. Submit new doc journal entries for blank. You know, you would know the name. January 17, 2025. I can't keep doing this. I woke up today with the same sinking feeling in my stomach. The kind that twists my insides the moment I check my bank account. Rent is due in two weeks. My car payment is right behind it. My credit card minimum is piling up with all the little expenses I kept telling myself I'd pay off once the next commission check comes in. Except there's no check coming in. I have no deals closing this month, no serious buyers, no sellers even remotely interested in working with me. I spent the last three months telling myself that if I just work harder, if I just kept pushing, something would happen. Nothing happened. I scrolled through Instagram this morning. I wanted to throw my phone across the room. Another agent I know just posted about closing is her fifth deal this month. She's standing in front of some luxurious home with a Sold sign, smiling like she just cracked the code to life. Meanwhile, I can't even get a call back from a couple looking for a starter home. So you see how in depth and in detail this is, right? And we scroll down and we keep going. We look through it. Any of these pieces are inaccurate or it pulled something weird from the research doc. Just correct it. Hit the voice and tool, talk to it if you want to drum up the emotion, tell it. If you want to dumb down the emotion a little bit because it went too off the walls, do that. Right. Just make sure it sounds like this is raw thoughts from them. Now, again, we didn't even pull the raw research from Reddit, etc. So that would beef this up even more and make it even more accurate, right? Look how long this thing is. You can imagine how much marketing material you have just with this little grab this. We will paste it in here. Did it give us a title? Let's see.

Yeah, whatever.

Journal entries for blank client.

Right.

So we'll say negative journal entry, go down here, positive journal entry. And then we'll go back to our ideal buyer. Journal prompt, go to chatgpt, say, okay, now I want you to write me a similar emotional journal entry journey entry from the point of view of my audience who. Insert pain point. Who is experiencing. Who was experiencing these exact pain points. But this time, as if by magic, I want it to be a positive journal entry. As if suddenly they have again, I. I don't. I didn't deep dive this doc. So I'm just going to say simply, as if suddenly they have achieved their wildest dreams.

Their.

Specific dreams, I guess because it's more, you know, specific to this problem versus something random. Now let's see what it spits back again. Think about how much we've accomplished in the last, what, five minutes? April 3, 2025. Can't believe this. In my life now, I woke up this morning without that heavy knot in my stomach. No Panic about money. No dread about another day of chasing leads that go nowhere. No feeling like I'm just spinning my wheels, hoping for a break instead of. I checked my calendar and saw it packed with real appointments. Serious buyers, motivated sellers. People who actually want to work with me. Not because I beg them, but because they trust me. That's obviously pulled from the dock. Three months ago, I was stuck in the same cycle of frustration. No leads, no confidence, no direction. I was throwing everything at the wall, hoping something would stick. I spent hours cold calling, getting rejected over and over. I posted on social media. But nothing happened. I felt invisible. Then everything changed. I. I stopped guessing. Started using a system that actually worked. I learned how to bring in leads without feeling like a desperate telemarketer. Definitely pulled from the onboarding doc or the creative brief. I figured out how to use social media the right way. Where clients come to me instead of me chasing them. And now it's almost too much business. Yesterday I had to turn down a listing because I literally didn't have the time. Great problem to have. Let me say that again. I turned down the business. A few months ago, I was scrambling for just one deal to close. Now I. I'm the one who decided one deciding who I want to work with. Now again, specifics here. If, for example, this sounds accurate, but if, for example, it says a couple weeks ago, I was scrambling. It's like that's too fast of a transformation. So just edit that little piece again. You can drum up the emotion, you can dive into specifics. No. Remember I told you my client wants his first Ferrari. You know, that's his first goal. Whatever, Just specific stuff. Just throw it in there and it'll add it. Copy this, throw it here. Now we've got journal entries for. That was the name of the client. Because it doesn't matter too much. But say it was Alexia. I don't know. Let's just pull this to be accurate. Bam. Or like blank so AI knows it's congruent with everything else we're doing. Okay, what did Nick say is the next step in the process? Read it. But we just did that. Hopefully longer than I just did. Copy and paste everything from step one to four. Okay, cool. So let's start a new one. Fire Brain matrix four Blank. Okay. Deep research doc with the title in it. Bang. As you know, before that we would have had our quotes. So let's just say quotes. Imagine that's, you know, a couple pages or something. Journal entries. Title to separate it. Journal entries. Bang. Very streamlined. So now we're at, you know, nine pages and you could even. Which I do this every single time because why not just add to the firepower? I'll just open it back up in the dock. But the onboarding dock itself, throw that right at the beginning because there's going to be some stuff in here that got left out. So copy at 28 pages here. So now it's going to be at like 36, but put it at the top. So you add your quotes here, say there are a couple pages. Dump that in here. I'll delete this because there's nothing there. Okay, so we have our initial onboarding doc at the top. Create a brief. In this case, just because that's what we were given. We have our quotes right here. Paste quotes that we did deep research doc number three, journal entries number four. And then I usually do extra notes. That's the other goal that you dig up as time goes on. And did we miss anything? Let's consult here. Bonus step. Read through. So gonna take you a little minute. But maybe you could also just read through each piece separately. Then you know, you don't have to go back and read it. But that's extremely important. You know, just read through this stuff, make sure none of it's wrong. It's gonna take you a little bit of time to read through it. Who cares? Read through it twice. Read through it three times. Because the more accurate this is, the more money you're going to make. So if you're serious about this stuff, and I know you guys are, read through this thing. Did I miss anything? Nope. Voice in etc. Etc. Etc. So super simple. Call this buyer brain matrix for what have you downloaded as again what A Txt downloaded now? Use that for everything else. You got templates. You don't have templates. Whatever you're going to create, you're going to create headlines. Doesn't matter. That. Let this be the foundation. Upload that into chat gbt. Give it the task. This is the foundation. You don't need any of these other things anymore. Get rid of all of it. Onboarding doc, every single piece of it. Your hubs right here. Done.

Sir Nicholas the first. Bro. Bro. Absolutely cooked. I'm sure that a lot of guys here have received tremendous amounts of value. Now guys, of course we have reached the 7pm in London mark which is I believe 3pm EST. Correct?

Yeah.

But we can open the doors for a brief 10 minute AI related Q& A. So you're here right now. Of course we can use the raise hand feature that Google Meet provides to get some questions answered. If it's AI specific, of course, Nick can respond. If it's kind of informarketing, direct response, client acquisition specific, then I'll be the one answering the question. But we can open the door for the next 10 minutes as I have got like a few more calls to take. Braden, how long does the deep research phase typically take you for our clients?

Sir? Nick, I go overkill, so I would say I'll sit down and bang it out in two hours. And that's because I really, I mean, I didn't give you guys a cap on how many quotes to grab. Whatever. If you feel like you found the meat in a fat loss offer, you're going to find meat right away. You're just going to throw it in there. You're going to feel good. If it's something a little more niche, there's no books on Amazon. There's barely any Reddit threads. You're going to have to do a little more digging. So it depends specifically. I just set an alarm for an hour and a half or a timer for an hour and a half to two hours. And I just get as much as I can and I cut it because again, as the beginning said, you don't want to just keep going on and on and on. You'll grab other stuff and it'll be presented to you if necessary. But an hour and a half to two is usually where I cut it.

Mark Anthony, the main man.

So I joined a bit late, so I didn't see like the first part, but when you're onboarding a client, do you have them maybe go through like a top, a type form or a Google Doc where they give you all this information or like, how are you actually collecting the information?

Yeah, Mark, I'll answer that one, bro. When we sign a client, right, they pay the invoice, they fill in the contract, they put us out of slack. First message they receive is our onboarding funnel, which I believe I walked you over and on that onboarding funnel. Welcome video questionnaire form. And I candidly book a link to book their official onboarding call. So they fill in all the information and then before the onboarding call is put on a calendar, they fill in the onboarding questionnaire. All questions are filled in, then we've got all the tech stack ready to unleash the onboarding call. Bro. It kind of just as Nick walked over earlier on in the Master Class, it elaborates on the information because some clients are kind of bland with what they hand us.

Right.

But we receive all information before the onboarding call.

Yeah. And to go deeper into that, then what I do. Because we're obviously a duo here. So he's taking the call. I'm doing the research on it. I'll take that. I usually do not rely on transcripts because, again, if AI can be, you know, a little iffy, especially as I mentioned, if they have an accent, something like that, it won't pick up the good stuff or the specifics. So what I'll do is I'll listen back to that call. I'll grab the stuff that Matrix didn't grab. As you should, if you're doing the onboarding call. Because as I. I put this in the presentation, I don't know if you saw it, but I want. Or Matrix should want them to flow. Right. You don't want to be sitting there taking every single tiny little note. So the better thing to do is if they flow, then you can capture that flow while watching the call back. But, yeah, just the actual call itself will dive deeper into the story and what have you for sure.

Vlad. Research calls, Bro. With our first agency, we've done this every two weeks, and it was actually pretty good for, like, marketing ammunition. Like, we just, like, essentially asked a question of, like, what the client did in the past 14 days. Like, what key takeaways, who they met, what did they do in their free time, and then we use that as ammo. Back then, AI wasn't a thing, so it's kind of difficult, but we had to come up with it, like, manually. But that could be, like, a great mechanism, for sure, if your clients are open to the idea. It's like them sitting down for like, an hour every two weeks for, like, a research call. It may be lower ROI for them, especially if they're making bread. But, yeah, good, Good idea there. And even. And then Vlad for that as well. BRO is like, if your client is active on social media, consuming their IG stories, where they're traveling to pictures, like Airbnb bookings, like, whatever it is. Like, you. You can get, like, a lot of information just by their Instagram, Twitter and YouTube, honestly. So the research calls may not even be needed if they post content. Yo, Jaden.

Yo, yo. Question from Nicholas. Bro, that was a fire presentation. Not gonna lie. Definitely gonna implement that into our processes and what we're doing. But my question for you is, like, do you GPT over Claude? Because you typically. I use like, PO because it has everything. But do you prefer, like, GPT? And if you do? Does your like chats get slower the more you have more things in it? Because when I use GPT before I've. I've experienced the chats just getting slower and slower as responses go on.

What do you.

How do you feel about like the different AIs and what. What do you think is best practices?

Yeah, that's a good question. I use Poll primarily as well.

Now.

It does get slower and that's really frustrating. I use ChatGPT. I. I really barely touch Claude except for some specific bots here and there and different programs. Just if I'm touching up some stuff that Allen Sultanic bot and Chat GPT is amazing for editing because I don't know who programmed it. I don't even know where I found it initially, but it's amazing. But it got programmed with a lot of Allen Sultanic stuff. So it helps with editing, right? Because you can edit obviously, but it helps just give you some off the wall different ideas and more specific ideas. So I do a lot of the editing in Chat GPT. I use PO in general and just bounce between the two. When I'm creating the actual doc, I'll use POE and use Claude just because it's fast and it's the same thing. Editing, Chat GPT, Allen Saltanic bot.

Sonic. Bro, this is kind of like a side tangent of a question, but someone just asks about your age and you've been working at our agency for some time now. I'm not, bro. I don't even know how old you are, bro.

26.

26, bro. Still a young killer, bro. Modest.

Yes indeed. Now who. Who asked that? I'm curious how old? The person of the person. Person that asked. Oh, Adam. Adam, how old are you? I'm 19. Cool. Sweet. Sweet. Everyone drop your age in this chat. I'm curious because you guys are all killers. Like you investing in this program, even being in the school community. If you haven't invested yet, you should. Absolutely. But I mean, you're in the right place at the right time. You guys are. I mean I'm only 26, so I'm not talking like an old head here obviously, but man, I mean, just great to have you guys around and so much growing to do. There's so many young kids in here.

Mark is the goat of the chat, by the way. Malak.

Mark. Yeah. Turning 14. And is. Is that serious? I don't believe that.

Bro.

Bro.

Vlad and bro.

I was gonna say that is quite impressive. Honestly.

Guys, We've got about three minutes left for a Q&A mark of the. Of course he's once again season. We can go to mark. Questions?

What was the name of the bot Alan's bought again? I just looked it up.

I couldn't find it.

Yeah, don't search it on Chat GPT. Search features. Let me try to do it in real time. Alan Sultanic bought Chat GPT. I'm googling this right now. Just the Google Chrome. And it popped right up. First link by Lucas Weaver. L U C A S W E A V E R for anyone else.

And what do you use that for?

A lot of things, but specifically editing. I like to take stuff that I've already created, throw it in there. It'll give me a completely different outlook.

Is that like the copy or the actual, like, market?

No, no, sorry. Yeah, the. The actual copy. If I'm. I'm editing a sales letter, vsl, what have you. Just be careful because it uses a ton of emojis, so keep telling it not to use emojis. It's really important.

I'm assuming you have a specific prompt to, like, copy teeth?

No, not even. That's what's so cool about it. I. I just let it flow.

So you literally just, like, critique this and then tell it exactly what you're trying to aim for in that piece of copy?

You know what? I do kind of have a prompt. I'll say, review this piece, whatever it is, in the eyes of Alan Sultanic, specifically within his mastery of copywriting and behavioral psychology, and tell me what tweaks I can make this to. Make it a hundred ten out of a hundred, and then it'll rate it. It's a. It's great. Right now it's an 85. This is how you could take it to here. Sometimes I'll disagree, sometimes I won't. And I'll take the prompt, or I'll take the suggestion and I'll make it my own. But it's great for editing.

Damn, that's fire. That's fine. You do that with, like, whole VSL sales pages. All of it.

Everything. Yeah, everything. And usually I'll have it hone in on a piece because it'll give you just crazy insight, as if you're on a call with Alan Sultanic. You know, just. It's programmed really well. I'm surprised. I don't know who did it. He did a great job.

Shout out to them. Shout out to them.

Yep.

Yeah, guys. Of course. This call has been recorded for Premium Mastermind members. This will be uploaded inside the school community alongside the canva presentation, the prompts that we use. And on top of that as well, Nick is getting his feet wet daily. And our agency with these AI processes. So the more we gather, the more we implement this for clients, the more we're gonna of course soak you guys up in value. So this is only the beginning. But as Sir Nick mentioned this, it all stems from this buy brain matrix formula. When this is established, everything gets easy. So you should be expecting a lot more master classes on how to actually use this formula to write VSLs headlines, sales letters, and just making money for your clients so you can increase them profit and rev shares. You know Michael bro, I think about that bro Schema, if I'm being real, bro, like there was too much game shared on this call to give away for free. I'll think about that. I'll speak to my wife about that one still.

And just so you guys know too, I. I grabbed some of the stuff that I shouldn't have and Matrix found out about three minutes before the call, but it was too late to change. So you guys got extra sauce anyways and you know, we'll. We'll argue about that later and, and just take it and run with it.

The coin may be uploaded. It may be uploaded. But yeah, guys, for everyone that's tuned in, of course. Appreciate you for tuning in. This was massively value packed. Please give it off to my man, Sir.