Make Your First 7 Figures Selling Simple Digital Products

Yo, it's Macho Lebe here. And if you want to make your first seven figures selling simple digital products online, then this may be just the most important video you watch today. Because in today's video I'm going to be pulling back the curtains on why most online sellers, maybe including yourself, are unable to scale past seven figures with your online business and how you can make a few simple shifts within your business today to finally Join the top 1% club of digital product sellers, scaling their businesses to the amounts that they deserve. Now, after being in this informarketing industry, it'll be freeze this upcoming February we've generated over 40 million accounting and online revenue and work with some of the biggest education companies in the world. And over our years of experience of being in this industry, we notice that there are three core reasons why core sellers like yourself, why digital product sellers like yourself, why online coaches like yourself or are are unable to scale their business past seven figures in today's business climate. And the first reason is that they're simply trying to reinvent the wheel. The second reason they're not selling a hell yet offer. And the third reason is they haven't created a client getting system that runs without them, but what I'll be showing you in today's video. So of course instead of this stagnation, you can finally break past the stagnation and scale your business to seven figures this year, which is only 84k per per month by the way. I'll be showing you how instead of trying to reinvent the wheel and be like revolutionary in your strategies, you can copy and paste a proven system to scale. I'll also be showing you how to create a hell yet offer that effortlessly convinces prospects to take out their credit cards on both organic and paid mediums. And of course I'll be showing you the exact client getting system that we're using to scale our existing clients past 100k a month very profitably without our clients being too tied into the day to day operations. Now this video is going to be biased towards selling low ticket as this is where we have the most experience. In fact, since selling informational products online, we've helped clients go from 0 to 45k a month, 0 to 60k a month, 0 to $75,000 a month. And this is just through selling low ticket products on the front end. And this revenue by the way excludes all the high ticket transactions that came through for our clients after these low ticket payments were made. So the first piece of the converting puzzle, the first piece. The first element that you need to grasp so you can of course scale your business to seven figures in today's business climate is your offer. Your offer is the cornerstone of all success. You can have the best copywriting in the world, the best funnel in the world, but if your offer isn't in demand, if your offer isn't overcoming limitations, if your offer isn't kind of giving off a hell yet effect to your audiences, your education business, your digital product business will not scale to the amounts that you deserve. So in this section I want to be showing you how to craft irresistible hell yeah. Low ticket offers that transforms skeptical strangers into excited buyers who can be ascended into 3k, 5k, 10k or even 15k customers both organically and through paid media traffic. Now, the first principle, the first kind of part of this philosophy is that your low ticket products must overcome three key limitations. Time, money and belief. Now the money objection, the money limitations, one of the core philosophies of of course, crafting a low ticket product, right? You kind of need to give your customers the quickest win with the lowest financial commitment on your prospect side. So what we do is like we've tested like a lot of low ticket funnels for clients, like split tested price points. And over our years of experience, of course it'll be three years this upcoming February, we noticed that 9 to $47 price points are optimal for our low ticket products. We've tested $1 case studies, $3 case studies, $5 products, $7 products, $27 products. And honestly, like those pricing points are most optimal. In fact, like $27 price points are converting like crazy for now and then you don't need to reinvent the wheel, right? When you kind of charge more for your low ticket products, it defeats the entire philosophy around low ticket products, right? Give your customers a quick win with the least amount of financial effort from the prospects. So $947 are most optimal. But of course this is the money objection kind of overcame. But with your low ticket products, and this is how you kind of make your low ticket products convert crazily on both cold and organic traffic. You must overcome time and belief limitations. The time limitation is critical as you must hand your customers a solution with the least amount of time and effort on their side. People naturally don't like doing the work, right? So make their job as easy as possible. Now let's say for example, right now I'm selling in the divorce, the marriage, the kind of counseling niche, right? If on the front end I was selling Like a low ticket product that required the customers to make their way to like a therapist, to speak to a therapist to kind of conduct these sessions and then make their way there. They need to take a taxi there, speak to them, do like three sessions a week. I'm not obliging by this principle as I'm adding time to restrictions to my prospects kind of results, right? But now if I flip the switch and instead of getting my prospects to visit this therapist to speak to them for hours and make their way to this exact location like a few times a week, if I flip the switch and offer them like a simple low ticket product, like, here are the three simple words that you can say to your significant other to rejuvenate the relationship and get back on happy terms, right? That is now an example of a good low ticket offer that you can set on a front end. As I'm overcoming this time limitation, I'm allowing them to see a result with the least amount of time and effort on their side. So that's the first principle that you need to oblige with. Of course we've got the money limitation that's overcame with of course giving your customers a cheap, affordable product that's got of course like a lot of perceived value. Then you need to overcome the time limitation by minimizing the effort and time that they see a result. And then the third one is the belief limitation. Now the belief limitation, it kind of closely interlinks with the time limitation. But the more complex, the more difficult your low ticket product seems, the less money you'll make. And this is especially true with low ticket products. For example, right? Let's say now I'm selling in the copywriting niche. I'm helping aspiring copywriters to land their first high paying client in 21 days or less. If on the front end. If my low ticket product told my dream customer to buy this A to Z copywriting course, they need to learn these principles. They need to create a website, they need to write a bsl, they need to create a lead list. Then they send 10 messages a day to sign their first copywriting client. I'm cutting complexity and this is an example of a bad offer as I'm adding time and belief limitations. For example, if this was on the front end and then I told the customers to go over this, right, they may be subconsciously thinking is like, well how do I create a lead list? How do I like which principles do I learn? Like, how do I create a website? Like, are you going to do this for me? Right. And the more subconscious conscious beliefs you kind of add into the equation, the more you're like the harder it'll be to of course convert a customer. Right? But now we flip the switch and then we oblige by of course the fact that we need to overcome beliefs. What have we said instead, copy and paste these battle tested code email scripts to sign your first copywriting client in 21 days or less. This is an example of a good offer as I'm of course removing the time and the belief limitations. I'm allowing them to simply copy and paste these scripts and they can sign their first copyright incline in like 21 days or less. Right? It sounds too good to be true, but it does overcome them limitations and you'd want to overcome as many limitations as possible. Now here are like a few examples of low ticket products that are obliging by this principle. They're overcoming the money limitation to overcoming the time limitation and they're overcoming the belief limitation by making a product seem as possible as possible, not seem as easy as possible. Now this is an example of a funnel that we were running for a B2B client and even as you read a headline right is download our best performing code email scripts of all time to sign more clients for your marketing agency or B2B business. There's no mention of creating a website. There's no mention of having to do manual outbound. There's no mention of having to do Legion or like these complex avenues. The only thing that's required for the prospect is to download these proven code email scripts and send these code email scripts to finally sign marketing and like B2B clients of course for their business. So we're overcoming the belief limitation even here is like another example of like done for you website builds, right? Industry leading experts launch you a digital showroom to generate you sales online for only $20. This is once again a good example of a good low ticket product as is overcoming the time and the belief limitations. The prospect, they don't need to do the website themselves, they don't need to do the coding, the SEO, adding the favicons, all the images. Why? Because the industry leading experts are going to launch it fully, like fully done for you. So it overcomes these limitations. But not only that, even with this product above right, this product was sold for 1999, overcoming the money limitation. The second product is sold for $20, once again overcoming the third limitation. So you kind of get the gist, right? Even the third example, this is once again another good example of a Good low ticket product as it seem as easy, right? We're kind of overcoming the time and the belief limitation. Use this new 10 step sales framework to educate and nurture your prospects so you can land bigger projects, charge more and get paid what you're worth. Someone's going over this. It's only like a 10 step sales process, right? It's like very slim, very short in depth. And then they can of course get a dream outcome that they want following these simple 10 steps. Now the second principle is that your low ticket product has to sell in one of the three big niches, health, wealth or relationships. And it also has to serve a starving market with customers already spending money on achieving a core desire or getting rid of a main problem. If you're selling a wealth program, your customers have previously or actively spent cash on achieving this core desire. If you're selling a health program, that of course means that your customers have likely bought into like five minute ad programs. Like this should be say ad programs or like resistant bands or like at home workouts or they're likely consuming material on YouTube about achieving this core desire, physical products to get fit quickly, et cetera. You don't want to reinvent the wheel, like for example, right? With this client, with this low ticket funnel that we've done for a B2B client, we are serving freelancers, agency owners, business owners who want to sign more clients. That is a core desire of theirs. And they're likely already spending money on this solution with like other programs, right? They've likely invested in assess, they've likely invested in other low ticket products helping them achieve this main core desire. And this kind of allows you to tap into these warm leads that are already spending money on this core desire and not reinventing the wheel, right? Because at the end of the day it's all about appealing to these core desires. And this is how you truly make a good irresistible low ticket product by not reinventing the wheel. Now next principle is that your low ticket product has to especially activate the N and E emotions inside the NESB formula. Now if you don't know what the NESB formula is, it essentially is the new easy, safe and big formula. It was kind of coined by Kyle Mulligan. Now he's a leading copywriter who worked closely with like Agora Publications, which is a huge publication company. And he was doing a copywriting, right? And he kind of coined this mechanism is like with every great piece of copy you need to activate new easy, safe, big. Now in order to craft a highly converting low Ticket product, I believe that you need to activate the both the N and E emotions. Now the best low ticket funnels that I've personally seen are framed as done for you. Copy and paste or plug and play, which of course activates the easy emotion, right? It's like if a customer gets the indication that they can copy and paste these scripts and see like a result is seen as easy. And then what this principle does is like when our products are seen as easy as humanly possible, it kind of intrinsically overcomes the belief limitations, right? Because they don't need to do as much as work as possible, the work is done for them. The only thing that's required for them is to copy and paste these proven methodologies into their business to see a certain result. So when you're crafting your low ticket products, please, please, please ensure that you're of course activating the easy emotion by making it seem like as easy as possible for your prospects. But your product also has to be perceived as new. And you activate the new emotion by crafting a unique mechanism around your teachings and showcasing why your mechanism is superior to other solutions on the marketplace. For example, if you're selling cold outreach scripts on the front end, right? Like if your main product is called Irish Scripts, what's your unique teaching or implementation around these scripts that make them better than the rest? For example, right? With this client, we of course selling these code outreach scripts. Now this space is very, very sophisticated. They're very, very aware they've likely bought other low ticket products of like these proven code outreach scripts, right? So what we done when we crafted the funnel for this offer, right? When we crafted the funnel for this proven outreach scripts, what we've done is we kind of added an element inside the sales page copy that kind of explains the mechanism in, in like a lot more detail. We kind of mentioned the fact that of course you, you may be familiar with cold email sending tools, you may be familiar with this code outreach script, but the reason why our scripts are superior is because we use a new strategy that's untapped in the marketplace. And instead of asking for a call and a first message from prospects, we are leading with value and fully detaching from getting prospects on a phone. And then what this does, this of course minimizes the resistance that your prospects have because you're not asking for a corner first message, but and you're instead showcasing your authority and your credibility through the value. Then over time the prospects will feel reciprocated to want to hop on a call with you. And you need to follow a very, very similar principle. This is universal no matter what program you're selling. Copywriting is applicable. Health, it's applicable no matter what you're writing for. You need to make your program seem as new as humanly possible and you make it seem as new. But of course crafting this unique mechanism, coming up with good messaging around your product now. Now if you want to understand these emotions in a lot more detail, I highly recommend you pick up a copy of Take Them Money by Carl Milligan. He showcases that new easy, safe and big emotions and like a lot more detail and is really the cornerstone of creating highly converting low ticket offers that of course can print on both cold and organic traffic. Now, the following principle is that your low ticket product has to be seen as a demonstrative tool to establish your authority. If your product is weak and if your product doesn't get people results, you won't only prevent people from getting a quick win, but you'll be hit with nasty, nasty refund requests. When your low ticket product is optimized and when people are getting quick wins and the win is not only in terms of achieving an outcome, the win can also be emotionally driven. By the way, it's if it does that, it's easier for you to collect more cash because you can use your low ticket product as the main ammo, as the main kind of driver, as a tool to ascend people into your high ticket programs. More on this in just a moment. Now, the following principle. Of course you don't overwhelm your prospect. This is what I've seen like many digital product sellers go absolutely wrong. The low ticket product is trying to kind of tap into like numerous avenues, numerous core desires, numerous problems, but that's doing one thing that is causing overwhelm in your prospects and they're not going to understand the message clearly. So in order to make a highly converting low ticket offer on the front end, you have to have one big underlying idea. You have one big idea about the outcome you're promising and then you also have one big idea about how you're going to help them get there. And this is your unique teaching. For example, once again, I'm a man of visual elements. I like visual cues, right? We are actually implementing a low ticket offer for our agency. And if we check out above the fold section of our agency kind of offer, we have got this one big core idea, right? The big core idea is that we're helping turn cold prospects into buyer leads who effortlessly ascend into five 10 or even 20K clients on autopilot. But how we're helping these prospects get to this dream outcome and is through our three step demonstrative funnel. But it's like there's not like a lot of overwhelm, right? We're not leaning in towards like a lot of pains frustrations outcomes. The outcome is buy leads who effortlessly ascend the mechanism around it is our demonstrative funnel. We're keeping it simple. Once again, here's like another example one big underlying idea, right? Receive your custom seven figure course blueprint in seven minutes. A complete course business ready to to launch in seven days. No guesswork, no overwhelm, just results. This client, well like this example that I saw on AdSpy, they've of course got the one big underlying idea of receiving a course business ready to launch in seven days. There's no overwhelm one attention. This example here of course attention. Nutrition and fitness coaches enroll new clients that's the dream outcome into your coaching business with done for you email templates that can personalized in 10 minutes or less, right? There's no overwhelm one core desire to helping these ICP. These nutrition and fitness coaches enroll new clients every month with these done for you email templates. Very simple, very effective. Following example go viral. That's the core idea. Go viral. No, there's no complexity whatsoever. Go viral and get 10k to 165,000 views a day using my scroll stopper video formula to hack the algorithm. This example he's of course got the one core desire with go viral and get these views. But how he's helping get but he's also mentioning how he's helping his prospects get to this dream outcome and he's doing this through his scroll stopper video formula. So that's another key principle one now the next principle is when you're creating low ticket products for focus on a compact delivery format. Now I'm going to be showing you a visual breakdown of a funnel that we're doing for all our clients that's making Ascension super streamlined just by creating these like irresistible low ticket products. But if a customer is seeing you for the first time, right, it's very difficult for them to spend hours and hours and hours and hours with you, right? Like if you're offering like a 12 hour course on the front end, it's like it kind of defeats the purpose, right? Give your customers a quick win with the least amount of time and effort on their side. That's why like when you're creating the load Ticket products, the delivery format is critical. Like you can offer short ebooks, single topic video courses, cheat sheets, or like focused PDF guides that help customers solve a clear problem, right? People naturally don't like to put in the work, so make their job as easy as possible for them. With this example, this example was like hardly converted on the front end on 100% cold traffic. We were getting conversion rates of like 67 to like 4 to 7% on the front end, which is pretty impressive for like a low ticket product. It was just like a gamma dock of like these scripts that they can implement for the business right away, right? It's very consumable. You need to follow like a very similar principle on the front end. Especially if it's low ticket, you don't want to give hours and hours and hours and like bombard them with value right? Now this is also going to make your job easier with ascension. If your product is consumable and if someone gets a quick win with your low ticket product, then you can easily ascend them into high ticket clients later on in the customer journey. Now I'm really showing you the exact funnel that we're implementing for our clients that is allowing our clients to get a 7x ROAS on 100% cold traffic. And of course low ticket product is also converting at 11% on cold traffic, which is pretty, pretty impressive. Now the final principle around creating highly converting low ticket products is that people don't buy into real concrete value. They buy into the perceived value of what you're offering. Meaning when you're writing your messaging, your copy, etc, you're not selling the features or concrete value. Like this is one thing to take into account, right? Like you're never selling this. You're selling the story, the experience and the emotional narrative surrounding your product. This is when you increase the perceived value of your program and this is what's going to allow you to increase those front end conversion rates. Of course, on cold traffic, organic traffic, whichever mechanism you're using to divert traffic to your main sales pages. Now for a quick analogy, right? Like I'm a man of analogies. I like analogies to make things seem super easy to understand. But here's a picture, right? I got this from like an AI tool, but here's a picture of a freshly mined diamond covered in dirt, right? Still a diamond. And here's a picture of, of the same diamond that's been precisely cut, gleaming under museum lights and sitting on a velvet box, right? Now, objectively speaking, the first diamond is more valuable. It's got the perfect clarity, a massive caraway, etc. The second one, like this one here, it may be lower quality, but which one do you believe people would pay for, right? People would pay for the second one. Why? All about perceived value. The. The second one, the second diamond is activating the perceived value element. People aren't buying the stone itself, they're buying the story, the experience, the emotional narrative wrapped around the product, the packaging, the positioning, the context. These create a perceived value that drives purchasing choices. Customers don't buy features, they buy feelings. Status transformation and the solution to the internal narrative, right? Like. Like the real concrete value is the commodity, right? Like the diamond itself is the commodity, the perceived value is the magic that opens these wallets. And that's why like most people, they see both these images, their mind automatically resorts to the diamond gleaming under the museum lights. Just because. Just because of the perceived value. Now, when creating your low ticket product, you need to do something similar. Instead of like most marketers in industry, they're kind of low ticket products. They kind of seem like this diamond in the dirt, right? There's no perceived value, there's no storytelling. There's no like good elements that entice someone to take action. In reality, you need to make it seem like this diamond that's gleaming under the museum lights. And how you do this, you simply ask yourself these questions. Am I creating emotion through storytelling? Am I creating alignment with my high ticket programs? And what I mean by this, right? For most digital product sellers online, their low ticket product is seen as like the first step to ascension. If your first step of the funnel is of course like this dream outcome here, right? For example, download our best performing code email scripts of all time to sign more clients for your marketing agency or B2B business. This is the core desire. If on the back end. Our high ticket is of course to allow people to sign more clients for their marketing agency or their B2B business. We need alignment in the messaging from this front end product to the high ticket product. So there's no incongruencies with the communication. Because if you add incongruency of if on the front end you mention something different, then you hide ticket product. It kind of promises a different dream outcome you like you're not going to convert. You need maximum congruency, more congruency, more conversions. So that's the second bullet. Now the third one is am I positioning my product in a way like this diamond in the museum, right? And this all comes down through storytelling halo effect, showcasing social proof like Showcasing why your solution is better than other solutions on the marketplace, etc. Now, now the next critical question that you need to ask yourself is of course, instead of selling the features, am I selling the dimensionalized benefits? Now, most people online, they say features don't sell, benefits sell, right? I. I would disagree with that. I wouldn't say that features sell. I wouldn't say that benefits sell. I would say that dimensionalized benefits sell. And what I mean by that, like let's say now, right? I'm writing in the Airbnb niche. An example of a feature is of course like this proven landlord script, right? Like you can easily copy and paste this proven landlocked to get yes responses. A benefit could be what I mentioned, like the yes responses, right? That you can grow your Airbnb business. But in the dimensionalized benefit, it's like, what does that benefit give to the customer? Like tangibly speaking, like going forward, like proven landlord script. Like, you can get yes responses, you can grow your Airbnb business. Then, then the dimensionalized benefit, you can grow your Airbnb business so you can finally quit your 9 to 5, wave your job goodbye and finally create the life that you deserve that you see all over ig. You have the time to go to Europe, you have more time to spend with a family that you can finally give back to the community, finally give your mom consistent checks, et cetera. These are examples of dimensionalized benefits. And this is how you convert crazy on the front end. Like with our one of clients. With one of our clients where we essentially teach people how to acquire accounting firms. We of course like dimensionalize these benefits, right? Like you can acquire a profitable accounting firm so you can finally waive that corporate job goodbye and spend more time with your family so you can go European exertions, etc. Right? This pins that vivid imagery within your prospect's mind. Now the final one, this all comes down to the perceived value. And it's kind of like this diamond that's gleaming beneath the museum lights is like am I offering bonuses that complement my low ticket product and overcome key objections. Now back to this example, right? I like to refer to this example because like I remember like running this funnel for this client, but like our front end product are these code email scripts. But we also added bonuses that complement the code email scripts to allow them to accelerate their way to success and overcome more limitations. Now some examples that we offered is like lead lists a done for you agency website and like done for you, like sales scripts that you can use when you Begin getting yes responses by prospects. But you see how these bonuses, they perfectly complement the main program because if someone uses these scripts to see a result, right? And then they do get responses from prospects, the next step of the customer journey is of course the sales calls, right? And we're overcoming that by giving them access to the sales calls, et cetera. So they can be of course done in bonus form or they can even be done in order bump form. You can offer the order bumps to increase the AOV or you can also offer them as like free bonuses to kind of increase the perceived value of the program. But both routes work now. Now when you've kind of crafted this good low ticket offer, you know that the offer can like convince prospects to take out their credit cards on cold, organic, whatever traffic mechanism is. What's an example of a funnel that you can implement to of course bring in this consistent stream of buyers daily and, and, and strategically ascend those low ticket buyers into high ticket customers that can pay 3, 5, 7, 10 or even 15k for your high ticket services. Now one funnel I recommend for you, one funnel that is like work and like a charm for all our existing clients right now is the demonstrative funnel. Now for some proof, here's some screenshots that our closers are sending. We're here like 20k days and keep in mind we're only spending like 4 to 500 a day on like. So this is like an insane roas, right? 20k day. Here's like a 10k day, another 10k day here. When we migrate to warp as like a payment processor, we hit like another 20k day. Just know that, just know that this funnel works, right? But then if we kind of go into how the funnel looks like visually through meta ads especially, we of course use Meta as the main conversion like driver. Then we set up simple static and video ads of course use through Meta. Then we divert all this traffic into a front end sales page selling this $27 product, the low ticket product that of course follows all the principles that I mentioned here. Like with this low ticket product that's converting at 11% on cold traffic, all these principles are being activated and that's why we are of course scaling this offer to like over 100k month profitably despite having minimal ad spend. So for Meta and Organic we can do as well. All traffic goes to this $27 product. When someone enters their details, we have got two order bumps, $17, $27, which kind of allows us to increase the LV. But now when someone Books their call. When someone redeems this low ticket product, right? When someone pays either $27 or the $27 with the order bump, they automatically redirect it. There's no otos, there's no upsells, there's no downsells. They automatically to a VSL page that congratulates them on their purchase, brings up new problems and then like entices them on why they need to book their call. For our clients high ticket which is like a 10k offer, right? So they're redirected to this book call step and then of course they can book their call with like a closer. And then when they confirm their call with a closer, they're redirected to a pre cool VSL page which kind of sets the foundation. It kind of builds up know like and trust like educates them on a vehicle and, and lets them know what's going to be expected on the call. So of course we're increasing these sharp rates, right? But then we also have emails, pre, like pre call emails that are sent out, kind of like teasing the call, like a lot more detail. And then of course we have like the dialers and things of that realm. As soon as someone books their call, we have a dialer dialing them like letting them know like you're confirmed with X name. Here's what we're going to discover or here's what you'll discover. We look forward to chatting soon. Right? This is kind of how we've increased the shop rates on 100% cold traffic to like 70, 80%. So that's what happens to all the buyers, right? They've kind of gone through this chronological series which ascends them into high ticket customers. Now, now, now I received a great question from someone on YouTube. They kind of asked me is like why are we getting people to book a call as soon as they redeem the low ticket product? And it was like a great question, right? But like now our Facebook pixel is so marinated that even if someone does buy the low ticket product, there is like a proportion of these customers that will be benefited from the 10k offer from the get go because they, they require that close one to one access to the guru themselves, right. So we're activating on the high intent buyers. But even if someone buys this and then they require and then they believe that they need more like consuming of the material when they book their call here, what our closers are going to do, they're going to walk them over the course material, show them how to of course apply the teachings effectively and then they like apply the, and then they plant the seed to kind of like show the prospects that there's something high ticket out there, right? So that we plant this seed and then later on in the customer journey the prospect is like more primed and more ready to complete the high ticket transaction. So that's why we're getting people to book a call from the get go. We get high intent leads and even if it's not a high intent lead, we plant this seed to let that prospect know that there is something high ticket out there. Now non buyers of course what we have got is we've got two where like there's one strategic automation, it's like they're put inside an abandoned car email of course get them back on the sales page to complete the their investment. But when we like here you see right it's like a two step opt in. Even if someone enters their full name, email, phone number, they don't buy. We've now got all their details allowing our sellers and closers to set them on either this crash course or on either booking a call for the 10th for like the 10k program from the get go. So we have non buyers and then we've also got like strategic automations on the back end. When someone buys this 27 product they put inside an automation reminding about like reminding the prospect that they need to book their call for this personalized kind of guidance to success. But then we also have like a set and a dialer calling all these buyers reminding them about booking their complimentary call to of course like discover what the 10K offer could look like for them and to discover how they can fast track their way to accounting firm acquisition success. So of course that's like the main page non buyers they receive all of these customers emails. We have like a set on the back end going crazy with all processes. And then the main goal is of course getting people to book a call and hence why we don't have any like otos or downsells now and you now what we do right is as soon as someone buys our clients low ticket product they're automatically zapped into a school community which allows them to consume the material. We have like week one what to do week two what to do week three what to do week four what to do week five like quick grabs et cetera. We get all people to of course make an introduction inside the school community so they kind of feel like they're part of this tribe like feel. Then we just bombard them with so many touch points. We've got the product which is like an endless amount of touch points. We've got the nurture posts which is even more touch points and sales assets inside the school community which act as a mechanism to get people interested in this client's high ticket program. Right? Because even if now, right, someone buys this low ticket product and then they don't book a call here when they join the school community, we're building so many touch points that like over time the prospect will fill the reciprocation to book a call because there's a fomo, there's a social proof and things of that realm. Right. We've even inside the school community because we previously had like a kajabi but the consumption wasn't necessarily great. So we got all people inside the school and now we've even got a setter inside the school reminding people to book their call. Because of course the main goal of the demonstrative funnel is to get a calendar pack. So here as you see like an example of like a message that we receive. Right? But even here is like when someone books their call, they're also plugged in a custom Facebook audience where we hit them with more propaganda type kind of messages that overcome more limitations. It's like you don't need XYZ to see a result. You don't need XYZ to see a result. Why? Because check out this video testimonial from someone who's no different than you seen the result, of course, despite having these limitations. Right, so, so that's it in a nutshell. And beneath this video I'm going to also be plugging a more extensive demonstrative funnel video that I done. Breaking down the funnel like a lot more detail, walking over some like deeper principles and like how you can potentially apply this funnel for your digital product business in today's business climate to of course scale to the amounts that you deserve. So that's the video to a T to of course summarize this quickly. The main step of success, like the cornerstone of all your achievements is of course dialing in that profitable low ticket product and you create a hell yeah low ticket offer. But of course obliging to these principles and being practical with your implementation. So that's the video and hopefully you found some value inside and see you on the next video. We'll of course be soaking you guys up with a lot more game I'm out and let's get it.