Meet The CMO Who's Making $40k/Mo With One Client: Full A-Z Strategy Unveiled

Okay, what's up everyone? Here we have William and William has been seeking one to one guidance from me for some time now. He kind of seeked it. It's been over a year now. I remember the first message he sent that he signed six clients within 45 days with our strategies and now he's kind of worked up the value ladder and he's actually signed one client, one school games and like it's getting invoiced 40k where he's invoicing a client 40k per month with that client. But William, I just wanted to quickly ask you is like before this kind of info marketing success, where were you before with the agency and what were you doing?

Yeah, so before with the agency, like Mache said in the beginning it was more so a different kind of route that I approached. I had signed you know, six clients but they were all you know, retainer based. Right. Each paying me like 2 to 3k per month. And I guess I wasn't just as dialed in with my fulfillment where I had you know, one client making way more than six clients paying me at once. Right. So that's where I was at before this.

Amazing. So like now you're working with this big client, right. And you kind of broke down the success but like what are you doing for this client? How much are they paying you? And yeah, yeah.

So for this past month in December, they're paying me basically 40k this month and what I'm doing for them is basically like a, like a full time cm. I'm, I'm handling everything in terms of the marketing strategy on organic and paid the emails and then even with the entire sales process as well.

Yeah, amazing. And guys, for anyone watching this right now as well, I kind of bolted about this before but informarketing game is all about quality over quantity. And as William is kind of demonstrating, he's got one client paying him 40k a month because he's doing the CM role, like the CMO kind of role. So quantity really beats. And now of course William, since you've joined ipm, what are some main takeaways that you've kind of received? And the takeaways, they don't necessarily need to be like business specific but even like mindset tailored.

Yeah, for sure. Even just the whole mindset of having that abundance and acting that way in terms of how you structure certain deals, that really helps in terms of how you frame these deals, especially with these whale clients. Right. Coming from a place of scarcity is something that, you know, a typical I Guess agency operator can, can do. Right. And so that actually that sort of neediness I felt like in the past would, would propel certain clients. Right. And so be me being able to be transparent and be more upfront about this type of offer, I guess is something that mindset wise really, really helped me a lot. And that really helped with, with everything in terms of not just business, but how I set my frame and, and really everything because really you're selling yourself in every transaction you have with your, with your client. So that was one, one huge kind of paradigm shift that I had in ipm.

Yeah, amazing. Yeah. There's like the quote, like abundance attracts, neediness repulses and it's not only with like client acquisition, but it can be applied like day to day, you know, so it might be a good stuff. Now with this client, of course you kind of mentioned that you're the kind of like the cmo, right? But you took them from like, I believe like 0 to 300k a month, I believe. Right?

Yeah.

So yeah, just walk us over like that launch then, what you've done.

Absolutely. So in November, right, when I was just starting to, to be onboarded into the whole business, they were doing about 20 to 25k per month with a low ticket community and within the next two months. So by the end of December, I had kind of revamped their entire kind of sales process. I've created a new high ticket offer that worked really, really well on, on launch day. And I actually implemented a new kind of strategy in terms of traffic because it was a barber coach. The main mechanism for barbers was like, it's like a barber biz op, how to make, you know, six figures as a barber. In order to make six figures as a barber, you would need to post social media and have a brand. Right. And because of that I was able to use affiliates and kind of partnerships really well. And that's how we got a lot of our traffic. Right. And so once we cracked the sales process for that, I use that method to acquire tons of traffic. And we basically just started closing deals from there. And at the end of December, profit was over 350k in profit, bro.

That is super solid, bro. And another key takeaway there as well. Guys, William mentioned that this offer is in the barbering niche now. When everyone thinks of informarketing their mind for some reason it drifts to biz up like Shopify, Amazon, Airbnb. Right? But William, he's kind of building out his horizons and he scaled a barber offer like A barber offer from 0 to 300k a month, you know. So bro, super good stuff. Now William, of course like you've got this one client already paying you 40k marks. Like you're doing better than like a lot of different marketers in the industry and but like where do you see yourself like let's say going like where do you want to take this? Are you more of like do you want to go the quantity route and attract more clients like this or do you want like a few clients like this or like similar structures?

Definitely I like the idea of having a few clients at a similar deal structure.

Amazing bro, amazing. Now bro, of course we've got like a lot of people going to watch this, right? A lot of people at different stages of the customer journey. Beginners advanced, they've got a few case studies on. By looking back on your journey like from zero to like now being able to invoice as a client 40k per month, what are three key takeaways that you've kind of picked up on and the takeaways once again they don't need to be business specific but even like mindset tied, like what allowed you to do this and can help others as well.

Yeah. So one of the biggest takeaways, I hope I can kind of articulate this correctly but I really think that you know, just being in this environment, seeing how, you know, you think how the other info marketers think that really helped kind of shaped my thoughts. And seeing, seeing the offers that you guys kind of ran behind the scenes and everything, that really prompted me to think bigger. You know, it's not just biz up, it's not just mmo. And from there I was able to basically create unique approaches in the game. Like for example, I hit up the barbering coaching offer right before this it was even kind of like you just see in TikTok shop and I was telling you that the, the mechanism was like kind of like being pointed more towards women or more towards men and I took that angle and I used it for women and I did really well. Right. So just having that, that thought I felt like just being in the community, me being in this environment that helps kind of allowed me to, to think at that, that bigger level. So that's number one. Number two, I think just, just going back to that, that abundance mindset, right. That just really coming from a place you'll see like on those sales calls, transactions even like not just withoutbound like you said earlier, that really matters a lot. And you can really see when somebody's genuinely, oh, he's convicted in service. He does all these things. And realistically, that's a part a lot of people don't talk about with the intel marketing game. Because I think it comes down to being able to communicate your values to your client. Some clients, they have limited beliefs on, hey, is high ticket something that we can do? Right. They don't know. They want to maybe do low ticket. They maybe have limiting beliefs on high tickets, so you have to recommunicate that. And maybe some don't want to run paid ads. Maybe some don't want to give access to certain login details. Right. There's like, these limiting beliefs, and it's like a people thing. Right. So that would be my number two point and my. My third one, I would say, Because.

Like, those two are already powerful, but if you can just sprinkle in one more for the folks, it'll be insane.

Yeah, I'm not sure if I have, like, some sort of magic advice for the third one, but I really think it was just showing up every single day reiterating really fast. Like when. When you told me something, I would just execute almost immediately. Right. And I wasn't. I wasn't afraid to. To ask at all. So I'm not sure if I have, like, any magic gems for the third one. But.

No, like, the third one's a great one. It's a kind of like, the more you minimize the time between idea and action, the better. You know, like, as soon as you receive an idea, it's all about implementation. But, guys, if we look at the first two points that William mentioned, he mentioned about exposure to others and conviction with, like, kind of prospects. And these two, they kind of fit into, like, the skill accumulation bucket. You know, like William, he's convict. He's got conviction when he's outreaching to clients because he's confident in the skills that he can provide. And also, of course, the skills that he's able to provide. It came as a byproduct because of the exposure to the info marketing game. And of course, inside IPM, we go heavy into the exposure because we generate 40 million accounting in online revenue, and we. We hand the folks everything they need to do the same. Like, even William, do you know Craig Clements? He's kind of like, no, like, founder.

Yep.

Yeah, I believe it was him. No. Wait, was it Craig Clemens? No, it was John Marion. And John Marion says that he's never read a copywriting book. He learned copywriting through exposure and, like, reading VSLs and kind of like reverse engineering them. So exposure is massively powerful. But William, my man, it's been a great journey with you, my man. Like, I remember the first time that you joined, I just kind of sensed that intrinsic motivation. And now you're kind of working up the, like, the ranks of the info marketing game. So it's time to now transform this one client into more deals, continue sharpening that skill sword and yeah, man, prosperity and success, man.

Real quick. I just wanted to add to that third point real quick. I just had like a little idea now that you were able to explain that, but just to articulate that it's that execution on that idea. And I forgot who said it. It might have been like Charlie Munger, but it's like, I think the concept is called latency, right? Basically the time you Google search something and the time in between is how long it takes. So like, I think in that info marketing space, it's so powerful because with you and a lot of like direct response markers, you can get like an idea, you can get a new lead, a new angle that could absolutely rip. It depends on how fast you can assemble these pieces, how fast you can maybe create an ad creative to test in the market. And really that latency, that speed to execution is so important. So I think the faster you can really maybe build systems, you know, delegate whatever it is to get that latency is a really key lesson for a lot of info marketers.

That's a powerful lesson, bro. That's a powerful lesson as well. And sometimes as well, it's like people assume that they've got a skill bottleneck or that they need more information, right? But like inherently, like all of us, we already know what to do at a foundational level and we get the most touch points and at the most, kind of like POC from actually taking action. And then you're kind of like a living example of that because you took the lessons that we shared with you, then you implemented it, and then that's what of course allowed you to improve your skills. So yeah, guys, that's like another powerful lesson all about skill accumulation. And the latency thing that William said.

I heard like a quote, I forgot which IPM call. It was maybe it was like last month, but somebody was like, you're basically 10,000 decisions from where you want to be in the future, right? And just how fast you can make those decisions, like carefully analyze them and reiterate, it's just the difference between you and the future, right? So I just thought of that really good quote that came to mind.

That latency thing is powerful, bro. Man, it's powerful. But, William, as I said, bro, it's been a beautiful ride with you already, man. Now, the proof of concept is already there. The case studies are established. You're kind of, like, in a good stage with the info marketing journey. Now, it's all about duplication, so we'll get you there. Collectively, of course, everyone hoping that you find some value inside of this interview. And let's get it.

Thank you, Matt.