Watch me break down a client's 7-figure low-ticket sales page (steal THIS structure)

Maciek Lipa breaks down a 7-figure low-ticket sales page section by section, showing how it hits 7% conversion on cold Meta traffic. The page uses a $27 front-end offer that funnels to high-ticket clients, with specific tactics like two-step checkout, hyperlinked copy, and a crossroads close.
Chapters
This low ticket sales page was converting over 7% on the front end using 100% cold traffic on Meta. The same funnel was also effortlessly ascending $27 low ticket buyers into 7.8k high ticket clients on the back end. And in today's video, I'm going to be showing you exactly how we wrote and structured the front end of this Logic Excels page to ensure healthy profitability, healthy KPI and healthy ascension. Now before we dive into the video, because I'm going to be showing you every single component broken down. If you're still not subscribed to the list, I don't know what you're doing. I've got thousands of people on the list and every single day I open up a fresh Google document and share an addition on copywriting direct response Inform marketing Ascension funnels ads just subscribe. Like when you click the first link in the description, you'll see all the social proof on the front end sales page. If that front end opt in page, I must say if that doesn't convince you, I don't know what will. But first link in the description and without further ado, let's dive in. So the most important part of your low ticket sales page is above the fold section when someone clicks an ad or when someone clicks a link organically in your IG bio. Basically above the fold section, right? So our one we're activating a lot of key components. First one being the ICP call out for anyone who wants to catch explosive stocks before they take off. Even if you never traded a day in your life before this follows the full ICP who want to achieve X outcome and even if you've never traded a day in your life, which is an objection, right? So we mentioned our icp. We mentioned the outcome that they want to achieve to catch explosive stocks, but also overcoming a limitation to ensure that people keep on reading. Like now we may be having beginners or let's say beginner traders. Listen to the sales page, right? They may be thinking I've never traded before, I'm a beginner, I don't know how to do this. And if we didn't overcome this objection, they'll be like, okay, but I'm a beginner, can I still make this happen? Right? So overcome limitations as early as possible. ICP call out very critical to let the prospect know that the following message is just for them. Now, second most important thing, or probably arguably the most important thing is of course the headline, right? So the headline download the 5 minute scanner that finds 1000 options play before they take off. Right, here we've got the outcome, right, that finds 1000% option play before they take off. This is the outcome that they want to achieve. Of course, their dream life. Right, Download the five Minute Scanner. What is communicates the five Minute Scanner, that is very easy, right? It only takes five minutes to see this outcome. And we need to be thinking about with your low ticket sales page is the more simplicity you communicate, the better your conversion rates are, right? You don't want to let them know that they need to log in here, they need to analyze these charts, that they need to do this, that they need to do competitive research, that they need these applications that they need to set up. If you add complexity, people will drop off, right? So you need to activate the easy emotion. Try Shout out Carl Milligan, Shout out Activate the Easy Emotion to of course overcome those objections, right, because now the five minute scanner, it seems very easy and people are more inclined to take action. And beneath the headline, we also overcome objections, right, using a simple once again, activating the Easy Emotion. No stress set and forget options playbook. No technical analysis, staring at charts or guesswork required. Overcome these objections, get them in the right headspace. Right? Then beneath the sub headline, we've got an embedded VSL for your logic Excels pages. Please use Vitalytics for your VSOs. Like no, Wistia, we don't use that around here. Vitalytics is optimized for conversion rates, so the VSL, it's relatively in depth, like less than 10 minutes long, but tells a story, teases to offer components, brings up the opportunity, et cetera, and it's congruent with the entire sales page, right? We do add VSLs on our low ticket sales pages, absolutely mandatory for conversion rates. Then beneath the VSL, we've of course got a CTA. Our CTAs are always outcome driven. It's not like, yes, give me access, right, yes, I'm ready to start uncovering gainers of 400% or more and make my first six figures profit in 2025. Right, now if we go into the mobile view, the mobile view, it kind of looks like this. So we've got the ICP call out, we've got the headline, sub headline, vsl, cta. And then we've got to offer rundown, right? But now if we go back to the desktop version because the majority of people will be visiting on mobile by the way, so ensure that's optimized for mobile. But on desktop we've got the copy hinge here. So beneath the first CTA we've got 1, 2, 3 video testimonials and like another 5 or 6 image testimonials to of course invoke that credibility and proof, right? This copy hinge, by the way, it increased, it's increased our conversion rates like drastically. Mainly because before we mention any of components or before we tease the solution, we're creating that proof with the prospects to let them know, okay, we've helped people like you. Right now if you check on Mobile view and the same will be for Desktop view we've got a two step order form and here we've got a mock up image and these are mandatory for perceived value, to be honest. Like every image should communicate a particular thing and we include these to of course communicate what they're getting. We're making it seem like they're receiving a lot of components. A limited time offer for scarcity price anchoring a one time payment of $27 of course today and then your exclusive discount expires on February 22, 2026. This was created with Claude. You can simply like after you watch this video of course you take a screenshot of this due to discount expires on this day, save it, add it to Claude and then say hey, can you please forward me over the custom HTML for this exact same principle. Get a HTML, upload it inside your funnels. Scarcity and urgency has been activated. Like you don't want to be half hearting your scarcity and urgency, right? Three spots left, four spots left. That shit is boring. Right, Use Claude to make it seem a lot more real. We've got first name, email, phone number and two step order from collection. And then on the second step is of course we've got Apple Pay enabled. They can buy through credit card et cetera. If they don't however complete their payment, of course we've got backend email automations that get them back on the two step order form to complete their payment. For this client we saw insane conversion rates with a two step order form for most of our clients we take a different route. We do opt in on the front end with like a pop up and then that redirects to a checkout page to complete the payment. For this client the KPIs were already solid, so we didn't really do a lot more. Right. Once again the CTA click here to get instant access to the early search scanner System for only 27 today and uncover gainers of 400 or more. Right bank. Now here we've got payment badges to of Course for risk reversal, overcoming objections. We've got the guarantee badge here. Once again, risk reversal, right? It's important, it's important. Form like we want to be creating this proof with the prospect and then the copy hinge as I said here. So above the fold section, as you see, a lot of things are activated. It is different mobile and desktop. Desktop, we've got the order form on mobile. Apologies. On mobile we've got the order form before the copy hinge on desktop. You see, of course it happens with a two column kind of approach, right? Now if you scroll down here, we tease the solution. What is this? Right? If you could legally tap into the exact same market flow that generates 100 million to 500 million per day for Wall Street's elite. Without years of experience, complicated strategies or sitting on your screen all day, would you? Because that's exactly what this does for you, right? When someone clicks this, they redirect to the order form. Now this is actually like a juicy CRO hack, but rather than just adding buttons, right? Doesn't matter what platform you're using, go high level CF webflow like hyperlink some of the texts and make it like a different color, like blue for example, and increases the CTRs, right? We do this quite frequently throughout the sales page. Now it's a battle tested high probability trading system that pinpoints explosive stocks right before they skyrocket. Allowing you to consistently capture 400 plus option gains and build a full time income trading less than 60 minutes per day. Overcoming objections how? By leveraging this tool, right? Mock up images on the right perceived value. Now here we mentioned the opportunity through an active study and opportunity reveal, right? Wall street moves billions daily. You only need a slice. The people reading the sales page, they know that Wall street is a big, big component of trading, right? They see Wolf of the Wall street and all these movies where people making millions using traders, right? Using trading. So we use this idea for the sales argument. Hedge funds and elite traders desks racking up to 500 million per day from options trading. But while they're capturing massive instrument money flows, everyday traders are stuck chasing lagging indicators, missing big moves and blow. It's not your fault. Most retail traders are playing the wrong game using outdated strategies, unreliable alerts and pure guesswork. That's why you need a system designed to level the playing field. The system is of course our low ticket product. Now I'm not going to be walking over of course every single line of copy because this video may be relatively in depth. Like I was long, I know that the attention span is not there. I want to highlight on important things. So here we mentioned Wall street because the ICP is familiar with Wall street and we're letting them know, okay, this market is worth 500 million per day. I only need a small slice of this to escape my 9 to 5 to make decent money. This is insane, right? So it kind of subconsciously overcomes objection. Now on the right hand side, if you see right. Especially on desktop we have this sticky option which brings them back on a sales page. Reason why if someone reads this copy and without a cta, they may be to some degree sold on an idea. Right. We need to bring them back to the order form to complete that payment. Right? To complete that checkout process. It's why this funnel was converting at like 7% on the front end. 100% cold traffic. Right. We're just presenting them so many opportunities to get back on the order form. So here we've got the mock up image price anchoring once again the cta. And here we offer stack. Here are the other amazing things you get access to inside, right? These offer components and bonuses etc. Right, now we scroll down. Here is our story section. Now if you're running cold traffic, especially low ticket sales pages, the need of a story is important because the people, they don't know like they don't know you, like you or trust you. And you build up and activate these elements through story section. Right. So here we mentioned his of course the guru's story. And we said before he discovered this, he was in this position. This is when he came across this solution and now his the life he's living. Now we use a universal story structure. Nightmare breaking, turning rosy. And in a nightmare situation, you essentially paint the worst possible situation that your prospect know that your client was in. The break in is that one moment that forced she or him to change. Turning is when the person came across a solution and rosy picture is like now the life that they're living thanks to the solution. If you use that structure, your story, your story sections will be highly potent. But here of course where he was before he was working mis shifts etc, he was trading his freedom for a paycheck. But now of course when he discovered this system, he is now living this life. Right? It creates that relatability as well with the prospect. Because you can't position yourself as this dream character who's never had any tribulations. Right. We mentioned bro like that he's lost the money in three days that he's experienced these problems. That he was once working these jobs like he's not the perfect attractive character. But that, but that's what makes him more relatable and more likable to our prospects. So the need of a story section is vital, especially for cold traffic. In my humble opinion, it's increased our conversion rates. Like we've tested it across a few client log ticket funnels. And having a story section on the front end, it always performs a lot better. So we add the story for that of course component. Once again, cta, bring them back on a sales page. Now bring them back to the order form, right? Yes, I'm ready to start uncovering gainers of 400% or more. Right? This story section, it may have resonated with some people. One specific sentence is all it takes to resonate with someone and make them inclined to want to take action, right? So we added another CTA here. And this CTA brings them back to the order form to compute the payment bank. Super easy. Now if you scroll further down this shout out Alan Sultanic, of course, for this principle. And it's essentially, here's how it works, right? We invalidate the old way, like a more common way. And then we make our way seem superior and like a lot easier, right? So the old way, stare at charts for hours. Try to manually spot patterns. Get lost in complicated technical analysis. Analysis, second guess every trade. Enter trades too late. Watch when the stocks take off without you. Miss big opportunities, get frustrated and struggle to grow your account, right? But our way, open our scanner, let instantly filter out the noise. Get a Precise list of 5 to 15 stocks primed to explode. Pick the best setups and prepare for execution. Enter trades early before the big moves happen. Let the market do the work while you enjoy your day. Grow your account effortlessly. Make profit to be happy, right? Is the perfect invalidation chart. Like it invalidates a common way, makes our solution seem superior and easier, thereby increasing conversion rates, right? So we always added these images for our front end low ticket sales pages. Once again, shout out. Once again, shout out. Once again, shout out. Alan Sultanic. For this principle, it has been massively beneficial. Now how you can start finding these gainers. Step one, step two, step three, step four, step five. Once again, making it seem easy. But then they're receiving a step by step roadmap on achieving this outcome, outcome. So you know, they're more inclined to take action. It's like here we're actually painting the image of what the process looks like. Okay, so they open this, they receive this, they use this, they do this, then they see a win. Right. With future pacing, the exact process that they're going to go on. Right. Like it makes them, it puts them in the right headspace. Once again, another CTA. Right. You see how many CTAs we're adding like here, whatever CTA is outcome driven. Yes. I'm ready to start uncovering gainers of 400% or more. Right. I believe we've got different types of CTAs. Yeah, here we have. And by. Yeah, like that CTA variation is very important as well, which I'll be showing you in just a moment. So beneath this chart, offer stack, here's everything you're getting for a one time investment of only $27 today. Product mock up image for perceived value. Breaking down the off component here. And once again, when you're running low ticket essential funnels, you need bonuses that perfectly complement the main product. You'll be increasing your conversion rates like a lot. Right. Don't add random bonuses by the way. Like if, like for example we're offering this system, right. We could have said okay, what products has he got? Let's order something random, let's include something random. Right? But we didn't. Every single bonus perfectly complements the main product. This is when your conversion rates increase. So that's why we added. Okay, bonus one, community for accountability. Bonus two, the video trade recap library. Right. So you understand the best ways to use the method that he's teaching. A supply and demand course. So you understand fundamentals. A market structure mastery course once again to ensure that you don't chase trends and like fall into the trap of market manipulation. Then bonus five is the one to one strategy session. Now by the way, quick hack with logic ascension funnels. If you're using the funnel to drive highly qualified calls to your sales team calendar, frame the strategy session or the onboarding call as a bonus. So by the time they visit the book call page, they understand. Okay, like I saw this on the front end sales page. I'm being offered this just because I bought the low ticket product. I'm going to book my call. Like this is exactly how we're getting like 78% of low ticket buyers booking their course like framing as a bonus. But on the next step is of course having that pro like that pre call propaganda like getting them to book their call after they buy the low ticket. Maybe another video that I drop in the future showing you if like exactly how we ascend these 27 low ticket buys into high ticket clients. If there's enough interest I'll drop it, but yeah, the bonuses seem to perfectly complement your low ticket product. So here we've got the office stack beneath the office stack. Once again, cta, social proof, right? You need like a lot of social proof here. We've got social proof diversification as well, which is important, right? We don't only add outcomes of like these trades right above the fold. As you see, we've got the videos, right? We've got messages with the client and students, right? You need diversification for maximum conversion rates. Like add videos, telegram messages, slack messages. Whatever mechanism you're using, the more diversification you have, the better your conversion rate will be. So beneath the social proof section, we've got, as you see, like look how much, look how many testimonies we're adding. We're just creating this an insane amount of credibility improve for the prospect because it's coming through cold traffic. The people, they don't know, like, they don't know us like us or trust us. Social proof activates these things. So beneath the social proof, risk reversal, right? People especially trading, trading is cooked, right? There's so many of these guys doing discord communities and trading signals and stuff like this. Our icp, they've likely been burnt by other gurus, right? We need to bridge this gap with them and overcome their potential risk. Hence why we say, okay, if you redeem this and if you're not blown away by the value, email us and we'll give you a full refund within 60 days. Right? Money back guarantees, important for cold traffic, but of course make them action oriented. So people can't redeem a refund whenever they want, right? Once again, cta. Yes, I'm ready to start uncovering gainers now. We've done it with this client. We don't always add a crossroads close with our load to get essential in the front end sales pages. But they do sometimes drive the needle forward. And here, crossroads close, right? Option one, you decide to do nothing. You go back to trading the old way. But since you're on this page, you're here for a reason, right? Some sort of identity play. Deep down you know you could be doing better than you are right now. Deep down, you know you could be way more successful and make better trades, but you're not. The only way to change that is to start doing things differently. Option two, you try to figure your trading system out all along. Once again, no hard feelings if you decide to take this route, but is it truly worth saving $27 trying to figure this out alone when Just one good trade using our material will cover the cost and a lot more of what you invest today. Is it worth trying to cut corners when our expert team can hand you the winning formula for less than a night out with your friends? So conventional Crossroads close. I love a crossroads close. They always do well. But option one is of course for the people that choose to ignore the page. Option two, because people may be thinking, okay, this seems great if I can do this alone, right? But option three is the best way. And this option that you need, you need to buy a low ticket, right? Option three, you have a team of experts install their proven system into your trading tool belt today. Invest in this product, plug in these proven scan settings today, and instantly start identifying 5 to 15 prime stocks ready to explode so you can catch massive moves before everyone else. Plus, you have this strategy to deploy for years to come. So the opportunity to profit from this method is almost infinite. Right choice now is all yours. Putting the power on the prospects. This is what makes the crossroads close a lot more powerful. Finishing it off with a cta. You don't need to ask for a yes, we're just asking for a maybe here. We're highlighting the risk reversal. Like if you redeem this and in the worst case scenario, if you don't see this outcome, we'll give you all your money back, no questions asked, right? And then beneath the risk reversal, the final one, we add FAQs, which is massively important by the way. For low ticket funnels, the FAQ should be tied into common objections and limitations right here. The prospect may be thinking, okay, but how is this different from what I've tried before? Right? It's different because of this. Someone else may be thinking, if this is so powerful, if I can make all of this money while you're only offering it for 27, right? Overcoming that objection, same thing for what? This doesn't work for me. People will be thinking this subconsciously. We overcome this objection in the FAQs. So if you're running low to get funnels, maybe you're the growth operator running them for clients. Or if you're the author owner wanting to introduce a low ticket funnel into your conversion mechanism portfolio. Say you need to add a FAQ to overcome key objections, right? So that's the low ticket ascension sales page by section. A lot of things have also have of course been discussed and schemed beneath the link in Description when I add my newsletter. Because you honestly need to subscribe to the newsletter every single day. Like, I don't skip a day, open up Google Docs and break down a component like this, right? Make sure you subscribe first link in the description. But what I'm also going to be doing for you beneath the link in the description for my newsletter, I'm also going to be linking you back to a seven figure sales page architecture video that I've done breaking down a similar low ticket funnel, but is more in structure format. You can just highlight that myra board, put it inside Claude and upload some sort of credit brief inside there and then Claude can write the majority of your copy for you. That'll be link in the description. Hopefully you found some value in this. If you're not subscribed, make sure you subscribe like of course to boost the YouTube algorithm. And remember, low ticket extension funnel stay on top. See you in another video and let's make some bread. Peace out.
More from Maciek

7 psychological webinar hacks that work so WELL... that they almost feel unethical

The Simplest Meta Ads Creative Strategy That Actually Scales In 2026 (1 Winner Into 40)

The 4 pillars to scale your info agency with LESS ($1.7m/year in 12 months with first agency)

He Sent 920,000 Cold Emails Running Outbound For 110+ Clients (The Unfiltered Breakdown)






