You won't get your BIG Shot unless you're willing to work for it.
13 Feb 2024 · 33 min
Garrett and Danielle White talk with their kids Bailey and Parker about building careers through consistency. Bailey recently met with Randy Jackson about music direction, while Parker is growing through regular content posting. They discuss posting cadence, habit formation, and how their family businesses work.
Questions this episode answers
February 13, 2024.
February 5.
Album is coming out in the summer (year implicit from episode context).
Randy Jackson.
January 2023 (began posting and 'going off' then).
Chapters
So now, people, I wake up and I know what Scarrett's crazy quote for the day, you know, and I look forward to that in the morning. Like, what's Garrett got to say? So it builds fans and trust and consistency. So, like, your feed's really good. And like, we're not saying you're not like an amazing artist. I think the hardest part for an artist is like, having that, like, content calendar because our brains are like very. We want to be like, I want to do whatever I want. Hello, and welcome to another. I was gonna say date, you're right. But this is the real White House podcast. These. This is my husband chowing down on his food. He is. He has to eat like 9,000 calories a day. So.
You don't just fall over one morning and you're £240. That doesn't happen.
Like, the amount of food you're eating right now. Like, it's like, I, I am full just watching.
I would.
I'm full all day.
I'm full all. I'm sitting in front of the fire last night at 9 o' clock eating a plate of chicken, literally rice. I was not excited about this at all. Yeah, should have been eating a skinny cow.
But you know what's so funny is you're all, I think I'm the funny thing. He goes, I think I'm, I'm. I didn't get all my meals in. And I go, well, that's okay because we had a cheeseburger and french fries.
That's me.
That's a Macros plus.
Yeah, it's Macro plus day.
Yes. Well, welcome to our podcast. We're going to be releasing this every Wednesday with the kids and then we're going to be releasing the date your wife one every Friday. Friday. So if you love the crazy dynamic of our family, the opinions of both millennials and Gen X's Gen Z. Gen Z, welcome to the show. So Garrett and I both started our own businesses. Mine is natural beauty row hair extensions. Garrett is the founder of Wake Up Warrior and the movement there. Bailey is the brand of Bailey D. White. And Parker's got next gen going on.
Founder, coach, mentor.
Yeah, we're all little entrepreneurs. All, all entrepreneurs here. Entrepreneur. So let's start out with like a family debrief. I know both of you guys had some cool shit that happened this week. Who wants to go first?
You got it.
Bailey. Bailey is my 16 year old dropout. She is.
I am just sexy.
You know what? Let's say, let's not call it Dropout. What's a better word? Like dropout. Yeah.
I don't know how the fuck I'm gonna say a dropout.
You are. But, like, you're. I always tell people you're. They're like, where is Bailey in school? I'm like, oh, she's pursuing her music career.
Like, oh, I'm the opposite. I like to just scare people and tell them I'm a dropout, and then they think that everything's going south when it's not. You know, let people think.
But do you. I just tell them you're pursuing your music career?
Yeah.
There you go.
I like to make people scared. Tell us what's.
What's going on.
So I met with the one and only Randy Jackson, who has worked with and managed Mariah Carey, who was on the beginning seasons of the Idol, and. And has worked with a lot of other cool artists and things. And I met with him this past weekend with a couple other artists from the studio I go to, and it was pretty slay. I feel like I did very well socially. We sent him our music beforehand, and then he got to listen to them, and it was really nice. Cause he is a big celebrity, and he was like, knew my name, knew who I was, knew a little bit about me, loved my songs, gave me advice. He actually told me one of the things that. And I'm gonna go with that is that because this is all about networking, so it's like, less about what you're getting out of meetings like this with bigger names is like, they're. You're in their mind. And so when they find an opportunity, let's say there's an opportunity that arises, and they find, like, they need a person for this. They, like, remember, oh, this person, like, would perfectly match this, or this writer would work perfect with this person. But also just, like, the insight and the knowledge they'll give you. So for me, a big thing that I picked up this weekend was when he had told me that he picked up my. In my vocal tone and in my songs, that it was very jazzy. And, like, I. Like, he was waiting for me to say that. I said, oh, I'm very influenced by jazz melodically, which is like the way you sing. And he was like, you know what? He's like, he had, like, a straight talk with me because I told him, like, I want to perform in arenas, and I want to perform in all these places. And he had a straight talk, and he was like, you have to make hits after hits after hits. And I was like, I Love when people are super, like, direct, because that's, like, how I ingest things because I had you guys as parents, so it's like, I'm like, yeah, tell me all of it. So he's like, you got to make hits. Like, you got to do this, you got to do that if you want to get to arenas. But also, you have to be different. And what's different about you is that you have jazz vocals, but you also want to go to this moody pop direction. So he's like, you should go 100% in on both of those ideas and mesh them together, and it creates something that's ever done. And I was like, oh. But it was, like, really fun. I think I did a very good job so speaking and talking and stuff like that.
Like, yeah, well, you're a good communicator. Like, well, I've always thought you, like, from the time you're little, people always thought you were, like, older, just not. Because, I mean, like, you're taller, but, like, you carry yourself, like, a little bit more, like, mature. Mature, yeah.
And, like, emotionally, I feel like I'm more mature for my age and, like, just been through things and stuff like that.
If we can just get you to do your laundry.
But we. Me and Randy clicked really well. Like, we started. He, like, was super interested about, like, I was wearing, like, this cross skirt, had a bunch of crosses, and then my nails have crosses on them. Then I had, like, my jewelry was crosses. I don't think about it because I just, like, think it's cool in fashion. He was like, so tell me about the crosses. Because he had a big Buddha on his. And I started bond. I bonded with him over spirituality. So then, like, the rest of the time, like, I'm just really good at finding ways to connect to people and connect, so I connected over spirituality. I said, hey, my dad actually studied, like, that type of stuff, like Buddhism and stuff like that. Like, a while back, like, I used to be called Buddha Bailey. That's how we initially started our conversation. And then the. I made sure when I came into the room, I walked across the room. It was a private restaurant, by the way. He had booked, like, it's a private, like, club. And it was, like, we got Rooftop, and all the waiters were, like, at his beck and call, like, stuff like that. And I, like, walk across the table, and I sit in the chair right in front of him. So he's, like, right there, and I'm right here, and we're sitting across. So then Thomas and Lars, like, the Managers of like us, the artists like, are on this side. So I knew that he would look at me the whole time because we're right here and the important people to him that he knows are right here.
H. Nice.
So, yeah, it was very slay. It went really well.
You know, these are not the skills that normal kids are raised with. Yes.
So now I feel like you got like momentum. You got to start pumping out music. You got eyeballs on you.
You going to pump out music every week?
No, cuz that like, that ruins the originality of creating an album because no one does albums.
How do you get really, really good.
Covers out every week? Yes.
Oh, are you committed to doing a cover of a week, A full cover, in like, Instagram?
Yeah, on Instagram. I've never seen you do. Yes, you have. No, like, I've only seen one cover.
You.
Okay. Because I put different. Look at this.
Let me hold up like once.
Hold up.
Let me teach you a cool thing or called being a Gen Z. Okay. It's called. We care about our aesthetic and our feed. So if you look at my feed, if the camera wants to look.
Camera. Can I see that?
Okay. Well, it looks good. Bailey D Dot White, if you want to go look for yourself. Basically all my videos have covers on them, so it matches my feet aesthetically. So this right cover.
That's not new.
That is new.
When was that?
That was like a month ago. This.
That's not new month. It was not new.
Okay.
Did you put anything out in January?
No. Oh, on TikTok? Yes. On TikTok. Yes. And I did a bunch of posts.
Time the show goes live, it'll be February and there's no music when posted by you.
I know you only have your Christmas song and your one in white, but.
My TikTok, I have a lot. That's not it. If you look through, click on each one of those. Each one of those has.
Yeah, I. I support you and your.
Each one of those has music, you silly slay.
This was like awesome. This was like three hair colors ago.
So why are we not posting in January? Okay, why are we not posting every week? Posted twice today. You did.
I've been posting twice today for the last like two weeks.
Is this your favorite one?
No.
Why?
Okay, so. So you are. You are committing to post every week.
I already post on my thing. I post on myself.
No, I mean cover music. Every post every week?
Yes.
You don't need to. You. I can do this on my own. I got this from the music Realm is my realm. You Guys don't understand how socially and, like, how this works. But, yes, I, like, do need to be posting more, but I post a lot on Tick Tock, and I post a lot of my stories.
I'll make you a deal. You ready? I will pay for your blog. You know, you're like, vlogs are lame. I'm telling you right now, they're going back there. I'll pay for your blog if you can tell me.
You said you would pay for my blog.
No, no, but I was like. Then you were like, no. And I feel like I was talking you into it. So I'm like, okay, if I'm not gonna pay for it, you're not gonna do it. So here's what I'll tell you. I'll pay for your blog if you can consistently start posting every week on your Instagram.
I do. Consistently.
No, like. But, like, strategically. Not just, like, posting a cute photo or whatever, but, like, every Tuesday is a new cover. Maybe Wednesday. Remember we talked about this? I'm like, maybe Wednesday is style with Bailey. Like, you show your. Your fit for the day. Maybe Thursday is just, like, an inspirational.
See my stories.
No, but I want you to create a cadence and, like, a rhythm. Like, you would do a blog. And if you can do that on your Instagram and show me, then I'll pay for your blog and support you.
It's like a content schedule.
Yeah.
Yeah, Literally, a content schedule. And then. Because a content schedule is what will keep you consistent if you create it, if you don't. If you create a content schedule to create consistency. And people want to see consistency. That's what gets them to follow you. Dad posts his. His quote every morning from Stacking. So now, people, I wake up and I know what's Garrett's crazy quote for the day? You know, and I look forward to that in the morning. Like, what's Garrett got to say? So it. It builds fans and trust and consistency. So, like, your feed's really good. And, like, we're not saying you're not, like, an amazing artist. I think the hardest part for an artist is, like, having that, like, content calendar, because our brains are, like, very. We want to be like, I want to do whatever I want, but it doesn't create, like I said, trust or consistency where your followers or value. Like, it doesn't create value.
And Parker started doing. Listen, Parker started doing content even before he knew he was going to be launching his own coaching business. Talk about that. Because you started launching. Beginning of this a year ago.
Yeah.
In January, 2023. You started going off. Why did you decide to start posting?
I started going off because I wanted to, like, have a presence. And I was like, I'm, like, figuring out shit with relationships. At least that's what I was telling myself. So I thought that I could provide value to other people that were trying to figure it out. And in that, I was, like, super fired up because, like, what I found was the more that I posted, the more I learned. So, like, because I had to make those videos because I had to, like, come up with these new lessons. They were all lessons I was learning.
Like, yeah.
And, like, I was like, oh. It drove my productivity in learning what I was trying to learn, which is trying to figure out a dynamic where we were, like, just thriving, but, like, not married, but trying to figure it out, like, all this stuff. And so, like, I just. Yeah, was like, I told. I remember I told Taylor. I was like, all right, if Friends of Fire is gonna be a thing, we need to start doing something with this shit. So, like, I know you're not ready, so fuck it, leave it to me, and I'll just do it. And I.
How'd you start getting.
I actually popped off. I was getting, like, 15,000 views on reels.
Is that how you get. You started getting building? Is that when you're following?
Yeah.
You were doing all that before you even knew?
Yeah. You don't clear on what you're gonn.
No, I was just doing it because dad had assigned me to do it. He was like, you need to go live for 30 days straight. I was like, why? He's like, because you work for me. I was like, okay. So then I started doing lives, and originally I started doing them on divorce, and I actually started building a really good following with that divorce at the.
Beginning of last year.
No, that was all. That was all relationships. But before that, I was doing divorce. Oh, dude. I've been doing content for a while. Like, a while.
Do you remember your car videos you've been doing since you worked at, like, F45?
Yeah, I think I've. What I've watched with you, though, is, like, getting. Getting clear about what your messaging is, you know? And I think in the beginning, people are like, who's my. Who's my ideal client? What's my niche? And they don't know, but they're unwilling to, like, like you said, just, like, go out and talk. And then, like, all of a sudden, you find your lane, and you're like, oh, this is where I should be.
When I got. I got Rid of the whole expectation of being perfect. Like, I mean, if anyone who's been following me for the last three years, I've switched brands, like, 10 times.
Yeah.
I'm, like, just trying to figure out where I'm going and where. What I'm doing with it. And then, like, when there was an opportunity, like, with Next Gen Academy to step out and start coaching young guys, I was like, okay, well, what does that actually mean? And how do I not do what. I'm gonna leave names out. But what I've watched people do, which is Copy Dad. It's like, who can be the best copy of Garrett J. White and everyone's Kirkland Walmart brand? And it's just gross to watch. Like, I don't. I actually get triggered at this point watching it. Like, I had to start unfollowing some people, you know, because I was just like, you're literally the Kirkland brand of warrior. And I don't like it. Like, Next Gen Academy. Like, I'm. I'm finding my voice and just talking, but I'm more finding my voice and being able to get feedback. Like, I realized, like, I get feedback from, like, three of my parents, like, all the time. They're like, guys, warrior. They're like, yo, that was great. Yes. This was awesome. I just did a feedback form that was amazing. And, like, Hans was like, yeah. That's when I know I did something right. When he says, like, you did something good. Yeah.
He gave me, like, yeah.
Hans is one of the parents of one of my guys. He's been at Wake Up, Warrior as a client of yours for years now. And he's the quiet guy that just sits in the back. But when he speaks, he, like, you listen. Like, it's like one of those. Like, he doesn't talk much, but when he does, everyone shuts up. And everyone's like, Mr. Miyagi.
Mr. Miyagi.
Yeah. And he coaches kids, like, in Taekwond, stuff like that, or Muay Thai or whatever it is. I don't know. Jiu Jitsu, maybe.
It's.
It's something like that.
If you heard say Jiu Jitsu, he.
Would be very upset. Martial art. Hans. Hans. If you actually had the time to watch this, then. I'm sorry, at this time.
Well, here. What you don't know is that his wife and him do listen to this, so.
Damn it. Okay, well, hey, I'm boasting him up. I'm. I got it wrong, but it's martial arts. Yes. No, I know for a fact it's martial arts. And. But he's been giving me feedback and like, what I've noticed is that I just ship everything. At this point, I don't even care.
I'm like, that's what put your head.
Does it work? I don't know. Is it gonna be great? I don't know. Some of my most viral videos I thought were the shittiest videos ever. I was like, damn, that was nothing. And then like the next day, I'm like, 10k views.
Whoa. Okay.
Then I think something's awesome. And I'm like, I'm going viral. And then it gets like 500 views.
And I'm like, did you know that's typically 3 mil?
I got one. No, I was 3,000 views off from a million views.
Oh, wow. You had a. You had a million views on a video.
I took my shirt off. That's why I. I literally went in the mirror. I captioned. I said, here, here's a filter that makes you look jacked. And then I took my hoodie off and this was in Texas. And literally it has like 995.
Is it on Instagram or.
Jack, it's on my Instagram.
Did it make you look?
Yeah, I mean, I look good, but it's deep.
We're gonna play it right now for everyone.
I was wearing the. You'll know. It's a happy. The smiley face.
If you want to follow my kids, go to Bailey Dway and.
Oh, what does deep mean? It looks like deep in your feed.
Deep in my feed? Yeah, like, you gotta go.
I'm finding it right now. I am.
I've been posting. But here's the thing that I found with this whole thing though, is like, I'm just posting everything that I can because quality is not as much important as quantity right now.
But it is. Okay, Wait, can one thing it is, but it isn't Depends on what field you're in. For music, it's quality over quantity. Because people want to see your like you. They don't want to see you're another tick tock artist.
Who is people? Who is this people?
We're talking about people that like, okay, if you're looking at another artist, okay.
But when it comes to artist, let her fit, mom.
As an artist to an artist, you want to see if they have quality over quantity. As a manager to an artist, you want to see quality over quantity. As someone who is higher up in the celebrity rankings, you want to see quality over quantity. Why? Because it shows that you put effort into your artistic thing. Because in the music. Your visual is just as important as your music. If the visual does not match up, let's say for a music video or a promo video for a song, the song instantly.
What about the jello guy?
Yeah, he has. He has amazing. No, Jelly Roll.
Jelly.
Jelly Roll has an amazing. And here's another example.
What about the other guy? There was another dude who was a white dude who sang a country song that everybody was all stoked about. It was about. Nope. He's like a country dude. No, no, no. He's like a country bumpkin. No, he's not a big artist. He sang a song that went viral about, like, freedom and liberty.
Yeah.
And then he was like, don't make me a hero. Don't make me a celebrity.
I know who you're talking about.
He's like, just.
He was on. He was viral on number one for, like, a while.
Then he fell off four weeks or something. I don't know the song. What's the.
What's Get. Get to your question, by the way.
I will find this.
No, I'm saying, like, amidst the content that's coming up, like, there's quantity and there's quality, but there's also just, like, you getting distribution. Right?
So you want quantity and quality, but you want. First is quality.
989,000.
Did you find it?
No, I'm looking at this random dude who's Jelly Roll.
Okay. I'm getting there. Can I tell you. So, okay, let me. Let me talk about him. So basically, Jelly Roll for Listen adhd.
Okay.
Jelly Roll is basically this artist. He was in jail for so long for selling drugs, and then he just came out of jail. I think he's like, late, early 40s, right? And he just got signed to BMG and became like, a number one hit artist, blah, blah, blah. But what makes him a cool artist and makes people drawn to his tattoo is the fact he looks like a rapper, but he's a country artist. And that's what Randy Jackson was telling me about the Jazz Moody Pop is that you have to combine two things that would never be combined together and make them something, because that's how someone knows it's you. Anyways, with that being said, his visuals are quality over quantity. The only reason he has quantity right now is because he has a whole team that can push it out for him. Thank you and good night.
That's fair.
I don't get it. His feed looks crazy.
Yeah, he is. Let me see.
It doesn't look clean at all. It looks awful. I don't Even know what I'm.
Exactly. Exactly. See, because he's pushing quality.
Look, let me see his feedback just looks messy.
I know. Let me see his feet. His visuals for, like, magazines are really good.
That's one that almost got a million.
You look like a little TikTok guy.
You do look like a tiktoker, dude.
And you do look tan.
And you look pretty jacked.
That was 989,000 views, and all it was was a fight that was going on in the comments.
What was it?
That's it. It was just like.
What did you say? What did your caption say?
What were the guys fighting over?
I just put. Try it out and that was it. And then, like, there was like, guys that were like, oh, like, children didn't work. And then, like, another guy's like, shut the fuck up. You're weak. Like, and then they start going down. Like, yeah, guys just fighting against guys. And, like, that's what. Here's a. Here's a media wild west for anyone that I think could work. I haven't tested it yet, so it's all hypothetical, but I will test this when I have the time. Make two dummy accounts and start fights in your comments for fun. Why? Because it pushes it in. Exactly. And it pushes it in the feed for you so you can predictably go viral by fighting yourself. I like to go on different accounts on your post.
And also, yeah, for my spam account.
You go into mine with a spam account?
No, I. Sometimes I like to read your comments.
Sometimes you reply on the spam account.
No, I reply from me. But, like, some of the comments dad gets on his. I'm like, this guy is the biggest douchebag ever. I can't not say something. Here goes. Yeah, and I, like, just say something that's like, well, maybe you're. There was a comment recently where the guy was like, my wife wears granny panties and ponytails. And I go, maybe you should be the guy that she wants to actually fuck.
Oh, shit.
Didn't go over well. But I. I assume. Yeah, but I.
What did you say?
But my. My page is not, like, controversial, so it'd be weird if I be like, stupid hair extensions. I'm like, screw you.
Wait, so you said it on your fake account?
No, I said, okay, good. But she said it on my page, on dad's page. Because I feel like. I feel like that. Look, here's what I've noticed with my page. Like, sometimes we'll collaborate, and if his headline is too aggressive, I lose followers. I'm like, oh, that's not my audience. Yeah, he posted one that was, like, really good copy. But it was like, tell me, touch me, fuck me or something. And literally, I think it went down a couple thousand followers. I was like, yeah.
Oh.
Because, like, if you're fashion, if you're following a girl that's like, talking about makeup and fashion, and all of a sudden you're like, what is. Why are the whites naked? Telling. Telling me, touch me. This got weird.
You know, all it was was a bunch of women who feel bad about the fact that they don't put out.
No, it was probably very triggering. So what I'm saying, they were like.
We'Re out of here.
But it's like, they don't want to see that part of me. They just want to hear that. Maybe they just want to hear clothes and fashion and beauty.
I'm like, well, so here's the point behind all of it. What's the point? What's the primary point that we have adhd?
The more you. Okay, we are all in the space of being either a coach, mentor, paid to talk, or in some way an entertainer that we can sum all of our roles up in. And if you want to get paid more, then you must do more of what you get paid to do. So if I get paid to talk and I want to make more money, then I need to talk more. If I get paid to sing, I need to be posting and singing more. If I want to get paid more. It doesn't matter what industry you're in, if you want to get paid more, then you need to do more of the thing you get paid for. And that happens to do with getting the awareness to people that need your service, and that comes to posting. So the more that you post, the more you get paid, and the more that you market yourself and figure out your message, the more direct your clients will come for you with a direct need, AKA you being able to fulfill in your service better and grow nice, period.
Are you gonna post? Are you gonna post?
Thank you.
Post music every week or what?
What?
Are you gonna post music every week or what?
You know, we'll see.
Well, like, you're almost 17, you know, that's crazy.
My birthday's February 5th. If anyone wants to Venmo me some money.
Just random listeners.
DM me.
DM me.
I'll give you my Venmo slay.
Wow.
So nice.
Oh, Venmo me for your. For your birthday.
No, but wait, wait, hold on. Me for my birthday, I have posted more. Not to. I tend to back a lot of shit. The dad says. All I can tell you is I get paid more when I do some of the shit.
He says.
That's it. So. But what I can tell you is I've posted more this month than I have probably in the last three months.
You've made the most money and I made the most.
So it's like correlating hand in hand. And I find that it's helped me with shaping my message, etc. Just figuring out myself.
Yeah.
Because the more I'm out online, the more people kind of bag on me and then the more I get to decipher what is true and what's not.
Yeah.
And therefore I learn more about myself. Therefore I'm a better product.
So why don't we have as much music as we do pictures from ebay?
I have so much.
I think it's. I think it's.
No. As much music as I do pictures.
But it gives you, by putting yourself out there more. You're giving yourself.
Because during my.
Hold on, let me finish. You're putting yourself out there, like, to say, like, people might not like your music. They might actually say something mean or rude. And that's like when I first started putting out my brand and my stuff. And like, I remember there was a period where people. I swear I had like tons of trolls, like, coming on my page, like, this is a piece of like, I was like, what the hell? This just hair extensions. But I was willing to consistently put myself out there not just with pretty hair, but I started putting myself out there with like, controversial stuff inside, like the hair industry and like copycats and just start talking. Right. And in turn, I got a lot of haters from it, but I also got a lot of really big fans.
Yeah.
Publicity is publicity. For me personally. It's not that I'm gonna care about the hate comments because that just doesn't really bother me anymore because I still get them either way. Even if it's like a photo, even if it's like a passive aggressive comment. Meaning, like, I get like 71 shares on a picture with my boobs versus like that on a scene.
I don't know, I'm gonna. I'm not gonna lie. Half your posts, I just scroll past because you're my sis. So. So basically, unless their music, Their music, I'll listen. If not, I just keep scrolling.
No, but, but fuck, I'm adhd. What was I gonna say? Hold on, hold on. My train of thoughts.
How does like. So.
Oh, oh, oh, oh. Okay. During my Time sessions. Okay? During my sessions in music, basically I'm spending my more of my time making music than I am making covers of other people's songs to post. I'm making more time doing my own original stuff, which then creates less time to do it on my own. And I just get like, you know, lazy. And by the end of the day and I'm just tired and I'm like, I want to go to sleep. I don't want to film a cover because I don't like.
You think you want to go to sleep, but you know what in the afternoon, what? You want to go to sleep at 4 o' clock in the afternoon when you're coming home from the stew?
Sometimes I.
Do you want to go?
No, but let me, let me pull you. Let me, let me, let me.
As I wake up at 2am to take care of your sick little sister.
I can say I'm lazy for this, but I don't care.
I'm not stinger lazy.
Let me, let me, let me, let me. I get home from the stew, then I have to do an hour of my makeup. Then I have to find a place to take the video, then I have to make sure all the thing is right. Then I have to make sure that I'm lip syncing it right If I want to do a cover where for people who don't know, a lot of people who do like studio recordings, they just pre record.
Why don't you do a content calendar and make it into like a thing on every Tuesday? And you ask, you're like, I know it's not that hard. What's happening is that's a story you're telling yourself. Like, it's not that hard. Say you're like, hey, I'm gonna. I've have three different posts every single week. One's gonna be a cover, one's gonna be blah, blah, blah, one's gonna be this. And then you tell Thomas, hey, can you create working space for me? I already talked to him about it. I was like, hey, if I launch a blog for Bailey, I just want her to get consistent at creating content. Can you give her space at the studio to do so? And he was like, absolutely. I think that's a great idea. I'm not saying it's gonna take off or anything else other than it teaches you good habits and discipline of being consistent. We know you're awesome, but that will really like set you apart. Also in a world of artists that are like, I'm just the artist and I post when I'M in the mood. It's like, okay, how about you create a Tuesday where you make it, you're in the mood and you see what comes out. And some days it's like when I'm writing, like, I'll be like, writing copy or doing something, I'm like, oh, I'm plugged in today. And then there's some days I'm like, that was half ass at best. But guess what? I committed to doing writing or copy or whatever it is every Tuesday. And same with like a workout. Like, there's some mornings you go to the gym and you're like, hey, I'm here. And then there's some mornings you go to the gym, you're like, I smashed that.
Yeah.
So that's just, that's the power and consistency. You can't hit those, you can't hit those home runs without hitting some singles.
It's like having a mentality of wanting to be Kobe Bryant. There's thousands, and if not millions of basketball players that never even make it to the NBA because they don't display the same habits that Kobe was willing to do.
So it's like, you have it. He had both. What did he have? He had talent.
Talent and mentality.
Hard work mindset. He had work ethic.
Yeah, I'm reading a book you guys might like. Which Power of habits.
Oh, I like, oh my God, I've already read that.
Oh really?
No, yeah, it was okay.
It was okay.
Yeah, I mean, I don't really had.
To read it for therapy school.
I read it when I was homeschooled. And you know, at the time I was like, oh, this is entertaining. I didn't learn anything.
But it's, it's like one of those things, like, I feel like books jump out to me based on like, what I need to know right then. So I don't just like read books. Somebody's like, you have to read this. I'm like, that's calling to me. You know what I mean? So for me, cuz, there's like certain things that like, everybody has habits. And some habits really serve you well. And some habits, you're like, why am I letting this habit, It's a bad habit. Control me. But it's like everybody has it. It's just, it's like, it's the power of habits. It's like what they talk about, like most people's morning routines and they're like, hey, if you're not a morning person, when is that creative flow? Is it at nighttime? It's like Whatever. Whatever habit works best for you, go with it. You're talking about the guy that wakes up at 4am because he realized he could get like 2. There's no more hours in the day. He was like, I got. He was like, yeah, it sucked. And it was hard in the beginning. He's like, because I got two less hours of sleep. He's like, but my productivity went up. And he's like, so for me, he's like, it was worth getting less sleep. He's like, it was just painful in the beginning because his body was tired. And then he said, my body adjusted.
I'm in that transition right now.
But. And it's a funny thing too, because it's like, I mean, I'm still not like a 4Amer, but now I'm like, I usually wake up about 6. Like, for me, I'm like, that's like. That's like a good time for me to wake up. It seems early. I still get my stuff done. I work out every day. Like, it's. You have to like, create. It's. People put too much emphasis on what they want and they're unwilling to do the most simple shit every single day. You're like, you have this story that it's going to be so hard and where you're at is actually more painful and harder than if you actually just got up and did it every single day.
So here's what I found. Habits become skills. Like, skills don't happen until habits. And then from skills becomes identity.
It's just so hard.
It's an identity. Now you can create art, but until it's an identity, you can't create art.
Habits are what you're just like. It's just. It's just nuts. It's like literally like little, small, healthy habits. Like, you can transform yourself in like three months.
And the goal is just to make it have part of your identity, because at that point, your ego will fight tooth and nail to keep it.
Well, then it's like who you are, right? So then, like, if you. But if. Well, like, that's how I've been explaining to our students, which is like a warrior method. If you want to be a great speaker, you have to first get in the habit of speaking, and then you can begin to work on the skills of speaking inside the habits. But if you don't have the habits and you can't work on the skills, and then once you have the habits and the skills, then over time, that becomes an identity. Once it's an identity, now you're unique art can come out. That's why in the beginning, it doesn't matter if somebody sounds like me when they're. They're learning Warrior, because in the beginning, they're just trying to get in the habit of communicating and going, and then they're trying to get the skills. And until you get the habits and skills, you can't find you inside of it like you are now. And now that you are, now you're getting to test different things because you're feeling confident. This is who I am. I'm a communicator, I'm a content creator, I'm a podcaster. This is what I do. This is who I am. You find your own identity now. The flare. Yeah, same thing with music.
Own identity within, following another artist. That's what I found when I was like 10, when I was copying Billie Eilish's head voice over and over. That's my. One of my biggest strengths to this day in my vocals because I did that for so long. But I found my own identity within all the artists.
I put a spin on it.
My own version. Yeah, exactly.
Yeah. Now you get to have a flair to everything you do. Yeah. Because it's like once you know the skill and you're good at it now you can start bringing in the trick shots.
And yeah, it's funny because every. I always say, like, every rookie in the game in the beginning, they copy somebody.
Right, Exactly.
That's why when you're like, I'm so pissed that there's so many, like, knockoffs of Warrior, I'm like, they found inspiration and they're just trying to find their own voice. And so they, like, literally, like, start copying it, like down to a T.
And now we have trainers, so we're okay with it. We'll just suit them in the beginning. Now we don't anymore.
No, that's true, that's true.
Not until now. Until 2018. Now it's like, that's the entire purpose, which is to build an army of trainers who actually go that just like, next gen, right? Which is like, how do I take the energy of Warrior and go do the thing that I'm called to do? What you're doing. So this is. We're actually at the end of our time for this episode, which is fantastic.
I feel like today's topic was the social media.
Shenanigans.
Shenanigans? No, what's relevant in social media and being willing to put your voice out there.
Coaster be poor people.
Hey. That's why I started my brand, like, 10 years ago, I was like, well, I need money, and I don't know, I'm a hairstylist. I'll just get on camera and see what comes out. Turns out people liked it. So.
Well, this is what happens when you, you know, as a family, you collectively have hundreds of millions of followers. Slay pussy queen, or we don't. And the fun part is that in today's game, you don't have to, if you have the right. Think about this. Anytime you're sharing a piece of content, you've got 200 people that see this. It's so easy to look at that as just 200 people or 200 numbers and 200 digits. Those are 200 human beings who actually watched a certain point of your content. They saw your face today as part of their human experience. So we quickly say things like 15,000, 12,000. Now we get used to saying millions. And you're like, do you even understand? If you had a room full of 200 people who listened to you for five minutes, you trade it. Totally different than if you're thinking, oh, well, 200 people.
It's not a million. I'm out.
It's not a million. I didn't go Viral. You had 200 people sitting in the room listening to you for five minutes. Minutes. What did you say? What'd you say for five minutes? Nothing. And that's why there's not 10,000 people in the stadium. So we're gonna get the music out eventually out of Bailey. We don't know how it's gonna happen.
Album is coming out in the summer.
I told y', all, I don't know.
What it's called yet.
I'll pay and help you launch the blog, Bailey D. White, if you can show me some kind of content calendar and consistency within your social media.
Yeah, that's not happening. You're gonna do that part.
Shush.
No, I didn't say. I didn't say not amazing. I said that's not happening.
I didn't say that. You didn't say that I wasn't amazing.
I know. It'll happen when Bailey's ready.
It will happen when she'. And right now is not that time, but it's coming. Hopefully, my friends, that brings a conclusion here with the show. This is the real White House. This is our chance to bring our kids into the mix. Our youngest are no longer invited, but our oldest are here.
Well, we do have three more children. They're just upstairs because they're.
They get bored.
They're 2, 4, and 124 and 1224 and silent. She does like to sit and participate, sort of. So anyway, check things out. We've got everything, all of our social media handles, etc. We've got all kinds of messages and content coming out. If you're into music, you got Bailey. If you're into Harry, you got Danielle. If you're into business, you got Danielle. If you're into, you know, being a young man in today's game and have children or sons or nephews that are in that box, Parker's putting together and throwing down the warrior language in a very powerful way for teenagers and early 20s. Check that out on next gen. You can see Parker, life coach, life coach, life coach Parker, life coach Parker. And well, of course, you know me, your favorite male stripper. I appreciate you guys being here and got my new stripper haircut. My double part hair, hard part going on. We'll talk about that our next show. We're out of here. This brings this show to a close. Check out all of the free tools of warrior. Gain access for 30 days for free to the app, to the curriculum, to the software, to the game that started 12 years ago and ultimately set 65,000 different men free as active players inside the game. Would love to help you with that too. Check it out for free today. Head to wake up warrior dot com.
Bye bye hose.


