Short YouTube transcript excerpt discussing AI's role in the prospecting (hunting) phase of sales. Speakers frame prospecting as a 'hunting phase' and ask about best uses of AI during that stage.
What is the best usage of AI when it comes to prospecting?
Yeah, I love this phase. The hunting phase is great.
Hunting phase.
Wow. There's so many applications. I would start with understanding the prospect or the customer base. So you need to do some research. You have a large territory, there's a lot of unknowns about what you're selling into. Then this is where it can really help you. Of course, because it can help you figure out who your ideal customer profile is. You probably have some idea if you're already an established company that has sales, but but it might give you maybe some more details on likely Personas within that company that you haven't considered. Maybe you only usually sell to VPs of engineering, but there might be an inroad with a VP of product and you're not maybe used to that Persona.