Jiri Siklar#1 Software & IT Sales Trainings in DACH | 3x mehr Termine & 30%+ höhere Win Rates mit der SOFTWARE SALES FORMULA | #1 Software Sales Podcast

Cold Calling is back. Here is why.. #prospecting #coldcalling #coldcall #mikeweinberg #saassales

17 May 2025 · 0 min

Watch on YouTube

0:27

The video (by Jiri Siklar) argues that prospecting — especially cold calling — is resurging, even among senior professionals. The speaker attributes this to the decline of email as an effective channel (partly because AI and automation have saturated/eroded trust in email) and notes that phone outreach and LinkedIn messages are currently more prominent; the speaker also reports receiving hundreds of messages monthly across public email and LinkedIn.

Today, prospecting has made a comeback, even for senior people. If you look at who's popular on LinkedIn right now and the message that they're sharing, it's about the phone and it's about how AI in some ways, and automation has destroyed email marketing as a mechanism because you don't know what's real and what's not. And between email and LinkedIn and, I mean, I get hundreds of messages a month in my public email address and in my LinkedIn account.